The Next Marketing Tactic to Die: The Yellow Pages

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Yes, now that QR Codes are what I would call “officially extinct,” Yellow Pages are next in line for termination.

I received the new YP yellow pages for Gwinnett County on Friday. It’s 380 pages. I can recall a time when it was over 1,000. I actually remember getting 3 separate books one year.

But this year, instead of the 4 inch thick version I remember from my youth, this is a mere ¾ of an inch. It makes me think of those “Worlds Strongest Men” ripping phone books in half. Well, any IT guy can rip this one in half.
[Read more…]

The Typical Google Adwords Pay-Per-Click Mistake

Most business owners, even people who should know better, are spending good money to send visitors from Google pay-per-click ads to their website, and are dropping them on a page that has very little pertinent information.

All that does is make the visitor call you, ask for a price, go back to Google, click the next link, and ask them for a price.

This is important for several reasons: [Read more…]

Marketing Example – Gym and Health Club Postcards

Over the past couple of months, we’ve gotten several postcards from gyms, who would prefer to be called health clubs.

Now even though one of these came in February, none of them took advantage of society’s natural propensity to choose losing weight as their New Year’s resolution.

Below we will discuss the ads for Formula CrossFit, YouFit, and Gold’s gym. I’ll tell you what I think is right about them, and what I think is wrong. But before I go into details, I want to point out that all of these companies should be commended for marketing to their local area. Except golds gym. Golds gym has been open for about five years and this is the first mail piece I’ve received from them, and it was only in response to the grand openings of competitors.

Anyway, let’s get to it. [Read more…]

M5 – To Email Or Not To Email

Welcome to the M5.

Odds are good your business sends emails to existing clients, and to prospects.

As a business owner, you probably like using emails because they are a cheap way to get your message “out there.”

But, If you are like most business owners, you don’t really understand how to use email effectively.

It’s OK because I’m here to break it down for you. [Read more…]

Keep Your Customers Coming Back for More – Holiday Ideas

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I met with a customer today to brainstorm some last minute Holiday ideas for their customers. We spent an hour and came up with some great ideas.

Afterwards,  Michael and I had lunch at our favorite sub shop.  We eat there often because they have the best subs in town and it’s run by the most friendly family. When you walk through the door, even at lunch when there are 30+ people in line, you are greeted like you are a friend with a big smile and either “hi” or “how are you doing”,  they make you feel  very welcome.  [Read more…]