How Do I Write A Testimonial

Writing a Testimonial
Testimonials are a very important part of marketing and sales. They are used at every phase throughout the buyers journey – in brochures, guides, sales letters, websites, emails and even face-to-face. They are so powerful because testimonials are the evidence you provide prospects which proves you offer a quality product and/or service and your customers are satisfied.

It’s very simple to write a quality testimonial for a company who has given you great value! [Read more…]

How important is my business location?

Business location for Flower Room Retail Shop
Realtors have a saying that probably everyone in the Western hemisphere has heard: “Location, Location, Location!”

Typically, that saying applies only to home ownership because the proximity to schools, shopping, and work is extremely important when one is choosing a place to live.

However, if location is merely important, or nice to have, for homeowners, it’s life and death to some businesses. [Read more…]

What Are The Benefits of Marketing

So there I was asking myself if this was real life.

The prospect I had just called and pitched said, “Mike, I don’t advertise in magazines.”

“Who said anything about advertising in magazines?” I said.

To which he replied, “well, you said you do marketing.”

Huh?
[Read more…]

Marketing: Are You Doing It Wrong?

toy roads representing like marketing opportunities

Mindwhirl has its roots in the web and the experience we gained from working on client projects in the virtual world forced us to realize that when it comes to marketing, most small to medium-sized enterprises (SME) are doing it wrong.

How can we be so sure? Look at the ads that SME’s are producing.

Seriously! Open the yellow pages or the newspaper or a local penny saver type niche paper and tell me how, from looking at the ad, the business separates itself from its competition.

The truth is, you can’t!

[Read more…]

Introducing the Encyclopedia of Marketing Tactics

The Encyclopedia of Marketing Tactics
In 1931, Dr. Henry (yes… Henry) Frankenstein exclaimed, “It’s alive! It’s alive!” as Boris Karloff who played Frankenstein’s monster rose from the table.

Well, similarly, every blogger who has ever finished an article and hit publish has remarked, “It’s uhh … live!”

That’s what I just said anyway. Because I just pushed the publish button on a monster!
[Read more…]