The Trouble with Search Engine Optimization for Atlanta Small Businesses

search engine optimization atlanta

Remember the story of the Fabled King Arthur? After Morgan Le Fey poisoned him, he and his kingdom fell into despair. So, he sent his knights of the round table out on a quest for the holy grail to save the king and the kingdom. If I recall the story correctly, most knights died except for one who found, and returned the Holy Grail and saved the King.

The story of King Arthur is a fitting metaphor for Search Engine Optimization for Small Businesses in Atlanta… and, well, anywhere.

It’s the quest for the Holy Grail. It’s long. People will die… OK, maybe not die, but definitely burn out… and it will require all of your resources (time and money).

I can hear the murmurings, “but Mike, Search Engine Optimization is supposed to be free.”

Lies! Bollocks! Hogwash! [Read more…]

M5 – To Email Or Not To Email

Welcome to the M5.

Odds are good your business sends emails to existing clients, and to prospects.

As a business owner, you probably like using emails because they are a cheap way to get your message “out there.”

But, If you are like most business owners, you don’t really understand how to use email effectively.

It’s OK because I’m here to break it down for you. [Read more…]

Video Marketing with YouTube

Youtube Video Marketing

Every minute, there are 72 hours worth of content uploaded to YouTube. That’s a lot of cat videos!

If you want to stand out amidst all this noise, you need to know how to optimize your videos. [Read more…]

People Love to Buy — Especially on Black Friday!

Black Friday at North Point Mall

People love to buy!

They don’t like to be sold… but they love to buy!

Black Friday is the one time of the year that you see the love of shopping come out in full force. But are marketer’s changing consumer’s behaviors by forcefully taking advantage of the holiday season?

Who invented the term Black Friday?

Black Friday Discounts at North Point MallOriginally taken from the stock market crash, Black Friday became a term that described the gridlock in Philadelphia that occurred the day before the Army-Navy football game as holiday shoppers and football fans descended upon the city. [Read more…]

M5 – What to Expect from Marketing

On this week’s M5 I want to discuss marketing expectations.

Marketing is a powerful force. It’s the growth engine of a business.

But you have to be clear about what marketing can and cannot do.

A good marketing campaign is capable of bringing in returns of 1,400% or more. . . [Read more…]