Introducing the Encyclopedia of Marketing Tactics

The Encyclopedia of Marketing Tactics
In 1931, Dr. Henry (yes… Henry) Frankenstein exclaimed, “It’s alive! It’s alive!” as Boris Karloff who played Frankenstein’s monster rose from the table.

Well, similarly, every blogger who has ever finished an article and hit publish has remarked, “It’s uhh … live!”

That’s what I just said anyway. Because I just pushed the publish button on a monster!
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StudioPress Genesis Themes Are Essential Tools for Web Design

Studiopress Genesis

Let me set the scene for you. It’s late 2006. There are 12 clients in cue, who all want their web sites to be the “coolest” site ever. We are creating some with Flash, programming some in Coldfusion, doing some PERL SHTML work, using ASP, or PHP for others, and polishing them all with CSS and javascript.

I turned to Shelly, my wife and business partner, and said, “Creating custom websites is a giant pain in the ass!”

I naively thought that I could know it all. All the programming languages and all the ins and outs of web design. I’m an idiot! [Read more…]

The Typical Google Adwords Pay-Per-Click Mistake

Most business owners, even people who should know better, are spending good money to send visitors from Google pay-per-click ads to their website, and are dropping them on a page that has very little pertinent information.

All that does is make the visitor call you, ask for a price, go back to Google, click the next link, and ask them for a price.

This is important for several reasons: [Read more…]

Weekly Web Recap of Marketing Ideas – March 28 2014

marketing-ideas-weekly

This week’s web recap of marketing ideas includes everything from taking action vs. motion,  first kisses, Yahoo and Yelp partnership, Google Analytics, and hashtags.

1. Do you feel like you have been in motion but not taking any action? Are those strategies and plans to get the marketing done for your business sitting in nice folders, piles, and on whiteboards but have never been implemented? Try the “never break the chain technique.”

>> The Mistake Smart People Make: Being in Motion vs. Taking Action READ ARTICLE HERE  [Read more…]

M5 – Are Guest Posts Dead?

This week in the news there was a story, actually it was last week, last week in the news there was a story about guest posting by Matt Cutts who is a Google spokesperson and he said guest posting is done, stick a fork in it.

He basically said in his article that Google has figured out a way to eliminate the links that come from a guest posts on other peoples blogs.

So let’s back up for a minute, what’s a guest post? If you have a blog and you want to get other people to your blog, traffic to your blog, then you will [Read more…]