Quick Take – Verizon Halloween Commercial Shares A Brilliant Marketing Idea

This year, Verizon created a Halloween commercial that is pretty cute. The whole family traded in their old phones (probably iPhones) for new Androids that have amazing features.

The entire family is dressed in Star Wars costumes, which subconsciously speaks to the power of the phones. Overall, it’s a decent commercial. Not great… but really cute.

And while the commercial has it’s charm, what I really like about it is the marketing suggestion for small business owners who are paying attention. [Read more…]