The Problem with Internet Marketing

The problems with internet marketing
I think there is something really important we need to talk about.

Don’t freak out! It’s not the birds and the bees. Well, okay, it’s similar to the birds and the bees, because I’m going to tell you how things work. But instead of sex, we are going to talk about internet marketing.

For some reason, business owners who start online businesses think about and focus on the wrong things – especially when it comes to traffic.

They think, “How can I get on the first page of Google for my keywords?” [Read more…]

1 Quick Tip to Instantly Increase Sales … and a Warning

I have one very simple tip that’s easy to implement and will grow your business exponentially – are you ready for it?

Answer the phone!

So yesterday, I wanted to contact home stagers and furniture refinishers to get three quotes from each.

Now how many calls do you think it took me? [Read more…]

Introducing the Encyclopedia of Marketing Tactics

The Encyclopedia of Marketing Tactics
In 1931, Dr. Henry (yes… Henry) Frankenstein exclaimed, “It’s alive! It’s alive!” as Boris Karloff who played Frankenstein’s monster rose from the table.

Well, similarly, every blogger who has ever finished an article and hit publish has remarked, “It’s uhh … live!”

That’s what I just said anyway. Because I just pushed the publish button on a monster!
[Read more…]

M5 – Systems Examples and Resources

This month we talked about systems. You learned what they are, how important they are in your business and personal life, and how they form the steps that take you from point A to point B as quickly and as efficiently as possible.

Odds are, you understand enough already to make use of systems in your life. But in case you need just that little bit of extra information,

[Read more…]

M5 – Benefits of Systems

Michael Gerber said in his book the E-myth, that you can’t get your 17-year-old son to clean up his room, or wash his own laundry, but McDonald’s can get him to serve lunch to 1000 people.

That’s the benefits of systems. Systems allow you to create simple processes that enable unskilled, or low skilled employees to perform complicated tasks at a high level.

Here’s the definition: [Read more…]