People Love to Buy — Especially on Black Friday!

Black Friday at North Point Mall

People love to buy!

They don’t like to be sold… but they love to buy!

Black Friday is the one time of the year that you see the love of shopping come out in full force. But are marketer’s changing consumer’s behaviors by forcefully taking advantage of the holiday season?

Who invented the term Black Friday?

Black Friday Discounts at North Point MallOriginally taken from the stock market crash, Black Friday became a term that described the gridlock in Philadelphia that occurred the day before the Army-Navy football game as holiday shoppers and football fans descended upon the city. [Read more…]

Volusion – Exceptional, or Just Another Shopping Cart?

I’ve tried a lot of shopping carts!

Part of the reason I’ve tried so many is that I’ve never found one that I truly like. I won’t list them all … yet. Basically, if it’s free to a couple thousand dollars, I’ve tried it.

One of my clients was on Shopsite, a horrible shopping cart relic written in perl from the ancient past (1999). They were having a lot of problems with Shopsite. Even though Shopsite updates regularly, needed software like StoneEdge stopped working with it – even though they still officially are partners. I researched the clients needs and identified Volusion as a good match. There is a dashboard, easy to use interface, CRM, email capabilities, cart abandonment reports among others, and an API interface with Facebook, twitter, and YouTube integration. Seems like a nice system. Plus, Entrepreneur Magazine gave it a stellar review.

Sounds good right?

Here’s the reality:

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