The Uncanny Behavior of Gmail Users

Gmail

4 months ago, Google launched a new interface in Gmail which includes tabs that will automatically sort your email upon arrival. The tabs are “Primary,” “Social,” “Promotions,” “Updates,” and “Forums.”

For the next two weeks I was inundated by “guru” Internet marketers asking me to move their email messages into the primary tab. I didn’t . However, I became aware of my changing email behaviors.

I began to make some observations, and was pleased to find that [Read more…]

How to Persuade Anyone using Pacing and Leading

pacing and leading

There’s a popular saying, “Don’t bring a knife to a gunfight.”

Who would? That would be foolish.

Then why do business owners market their businesses (a true gunfight if ever there was one) without using the persuasive equivalence of guns?

Pacing and leading is one of these weapons, and could quite possibly be one of the most powerful techniques for persuasion psychology in marketing. Simply stated, it’s one of the big guns. [Read more…]

M5 – Headlines

If you want to grow your business, the first thing you have to do is define your USP. That will give you the benefits and the promises you will use as content to sell your products and services.

The most important part of that content is headlines. Headlines are essential to your marketing. Flowing from your Unique Selling Proposition, a headline must be used in all of your marketing collateral.

You should design your headlines to interrupt and engage your target market, then make a promise and show them the benefit of purchasing and using your product or services.

This episode gives an example and explains the use of headlines in your marketing.

If you have any questions, feel free to contact us, or email Michael at mmiller@mindwhirl.com.