Marketing Example – Iron Maiden’s Profitable New Marketing Idea

Iron Maiden Marketing

You know the old saying, if you can beat them, join them? That’s what Iron Maiden did.

I just read an article by Greg Morcroft, published in the international business Times, about how heavy metal rock band Iron Maiden used data from two United Kingdom firms, Growth Intelligence and MusicMetric, to identify where their music was being pirated the most.

Iron Maiden could have used this information just like Metallica did, and go after the pirates using bit torrents to download their music illegally. Instead, they looked at this information as marketing data, and an insight into their target market. [Read more…]

Video Marketing with YouTube

Youtube Video Marketing

Every minute, there are 72 hours worth of content uploaded to YouTube. That’s a lot of cat videos!

If you want to stand out amidst all this noise, you need to know how to optimize your videos. [Read more…]

M5 – Headlines

If you want to grow your business, the first thing you have to do is define your USP. That will give you the benefits and the promises you will use as content to sell your products and services.

The most important part of that content is headlines. Headlines are essential to your marketing. Flowing from your Unique Selling Proposition, a headline must be used in all of your marketing collateral.

You should design your headlines to interrupt and engage your target market, then make a promise and show them the benefit of purchasing and using your product or services.

This episode gives an example and explains the use of headlines in your marketing.

If you have any questions, feel free to contact us, or email Michael at mmiller@mindwhirl.com.

The Future of Internet Marketing

The Future of Internet Marketing - Predictions for Success

photo credit: scottnj (away) via photo pin cc

The Mayan calendar ends on December 21st, 2012. There are many who believe that in one way or another this will be the end of the world as we know it.

For those of us who make our living online, and for our clients, and every business actually, the end of the world as we know it has already taken place.

April 24th, 2012 – the day the Internet changed forever

The end of the world as we know it was named Panda in and Penguin.

The significance of these names is not that they are both black and white animals that start with the letter P. No, the significance is [Read more…]