When the Van Is a Rockin’ – How to Craft the Perfect Email Subject Line

When the van is a rockin

Do you want people to read your emails? If so, you need stand out!

Yesterday, Shelly created one of the best email subject lines I’ve seen so far this year. The only problem is, it just crosses the line of professionalism for our client. But I’m not against using it personally.

The subject line, as you might be able to guess is:

“When the Van is a Rockin’…”

When you open the email, the first words you see are:

The equipment is being delivered!

So why is this a good email subject line? [Read more…]

How to Market Your Business Now

How to market your business nowIn my last article, The Internet: The Great Disruptor, I explained that the Internet brought a lot of turmoil and upheaval for every industry and business. It made many businesses and products obsolete. It changed the way things have always been done (e.g.Tesla). It even created the ability for new businesses, like Uber and Lyft, to come in and completely upset and undercut the established taxi and limousine services across the world. Especially in countries like the U.K. and France, where they have strict guidelines, certification processes, and laws governing these businesses.

In this article, I’m going to continue with what appears to be pessimistic overtones. The reason is, I want you to see the reality of the situation so you can understand the true context within which your business lives and operates. By the end of this article, you will have gleaned an overview of what you need to do to market your business now. While this article may seem pessimistic, in fact it’s realistic, and designed to allow you to see how business is changing at a meta-level. [Read more…]

How to Easily Generate Massive Amounts of Content for Your Blog

How to easily generate massive amounts of content for your blog wordpress posts page

Back in May, I decided to take on an exercise challenge – with summer right around the corner and thoughts of showing more skin in an attempt to stave off the sweltering southern heat I knew I better bump up my exercise levels quickly. I also wanted to get my coaching business off the ground and with one of my services being health and fitness coaching I thought it would be the perfect time to show the type of coach I am – one who practices what they preach. What better way to demonstrate that than by documenting my fitness progress on a challenge I set up for myself on my blog?

So, I decided on a fitness challenge that worked best for my fitness goals, Brazil Butt Lift Work out 60 Day Challenge and documented my progress for 60 days on my blog. I included everything from the schedule I choose, my thoughts and feelings of the work out, the type of weights, resistance bands, and a picture every day from the work out as well as a picture of my progress. You can see the Fitness Challenge here.

Think about how much content you can generate for your blog this way! It is a great way to easily generate massive amounts of quality content for your blog AND achieve something you always wanted to accomplish.

Here Are Some Tips to Generate Massive Amounts of Content for Your Blog  [Read more…]

StudioPress Genesis Themes Are Essential Tools for Web Design

Studiopress Genesis

Let me set the scene for you. It’s late 2006. There are 12 clients in cue, who all want their web sites to be the “coolest” site ever. We are creating some with Flash, programming some in Coldfusion, doing some PERL SHTML work, using ASP, or PHP for others, and polishing them all with CSS and javascript.

I turned to Shelly, my wife and business partner, and said, “Creating custom websites is a giant pain in the ass!”

I naively thought that I could know it all. All the programming languages and all the ins and outs of web design. I’m an idiot! [Read more…]

M5 – Are Guest Posts Dead?

This week in the news there was a story, actually it was last week, last week in the news there was a story about guest posting by Matt Cutts who is a Google spokesperson and he said guest posting is done, stick a fork in it.

He basically said in his article that Google has figured out a way to eliminate the links that come from a guest posts on other peoples blogs.

So let’s back up for a minute, what’s a guest post? If you have a blog and you want to get other people to your blog, traffic to your blog, then you will [Read more…]