Ted Sarandos of Netflix Gave Sage Advice for Business Owners

Scott Eells/Bloomberg

Scott Eells/Bloomberg

I just watched Ted Sarandos, Chief Content Officer, of Netflix on Bloomberg’s show Bloomberg West.

Ted spoke about the movie industry and how he sees things changing. He said that we all have to agree that consumers want more now. In the movie industry, the theaters are the distribution channel. That puts the DVD sales, and enjoyment of the movie on a mass scale off until after the DVD comes out.

He outlined two models for businesses in the future, which is exactly what Peter Drucker preached 20 years ago: 1) Force consumers to go through hoops to purchase and enjoy the products or services, or 2) Make the business about bringing the products and services to consumers when and where they want it most.
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M5 – The Downside of New Customers

In this weeks Mindwhirl Monday Morning Marketing Minute, Michael Miller explains how to recognize a flawed, inefficient process in your business. This is crucial because every business owner simply wants to attract new customers.

The problem is, for most businesses, their processes are flawed and inefficient. More new customers would break their processes and threaten their ability to deliver their products and services.

When you look at your business realistically and see your employees going in circles while trying to do their jobs… if they are inefficient, or if they are confused as to what they should be doing… you have a process flaw that must be fixed before you get new customers.

Remember, good marketing is the fastest way to put a bad business out of business!

Building Your Online Presence – It Takes Time and Patience

Patience takes a long time

A couple of weeks ago I was visiting a bookstore and saw this message stone on the ground, “Patience takes a long time”.  Great saying for the crappy week I was having – it was crappy because I was totally out of patience and annoyed with everything I was doing.

What was I doing? Setting up accounts for social media, web servers, domains, WordPress, email, etc. and ALL of it was taking A LOT  longer than I expected – which pissed me off to no end. [Read more…]

What is Inbound Marketing?

Inbound Marketing

photo credit: Means-of-Production via photo pin cc

For the last 5 or 6 years Bloggers and Internet Marketers have been trying to identify the best ways to make money online.  What they have found to be the most effective has developed a name:

Inbound Marketing.

If you are wondering what inbound marketing is and how you can make use of it, you have come to the right place! I am going to give you everything you need to know in order to start strategizing how you can use inbound marketing.

First, so that you can truly understand, let’s talk about marketing for a minute. [Read more…]

Do Small Businesses Have to Blog?

Small Businesses Need to Blog

photo credit: Annie Mole via photo pin cc

I hear it all the time from Small Business owners, “Do I have to blog?”

2 years ago, no; you could have gotten by with Adwords and a website as your complete online marketing strategy. Small business owners started there, and then began adding in LinkedIn, Facebook and Twitter links on their sites, then they may have stepped up to sending an email newsletter once a month. Slowly, everything changed and because it was “slowly” changing, it was easy to add tasks to your internet marketing.

Then Google Stepped In

This year (2012), Google’s Penguin and Panda updates have changed everything. In one sense, Google has leveled the playing field, and in another sense, Google made it impossible to easily and cheaply rank for average long tail keywords.

Now, you must be either all in, or all out. There is no sense dabbling and testing the waters on the Internet anymore, you won’t see any benefit from it. Now, Google is essentially requiring that you have a social media presence. The only way to get social media to work is to get your followers engaged in your content. That means you will have to be able to share it as effectively as possible – hence a blog. [Read more…]