How Do I Write A Testimonial

Writing a Testimonial
Testimonials are a very important part of marketing and sales. They are used at every phase throughout the buyers journey – in brochures, guides, sales letters, websites, emails and even face-to-face. They are so powerful because testimonials are the evidence you provide prospects which proves you offer a quality product and/or service and your customers are satisfied.

It’s very simple to write a quality testimonial for a company who has given you great value! [Read more…]

The Lure of the Procrustean Solution

Procrustean Solution
Against my own better judgement, I tend to write blog posts that aren’t titled with keywords that people would actually search on.

Sometimes, though, it’s important to share ideas, and pay to promote them … Search Engines and Keywords be damned!

This is such a post. This is an important, substantive topic. Even if it doesn’t give you 5 ways to do X.

Our story begins in ancient Greece … [Read more…]

What CRM Is Best For You?

crm-image
I get this question a lot, heck Michael and I ask this question a lot to each other. I think we all understand how important a good CRM, Customer Relationship Management, system is for our business, but trying to figure out which one is best is tiring.

There are so many CRMs out there, but what CRM is best for you?

[Read more…]

Stealing Marketing Ideas

I’ve taken a lot of flak over a very simple idea:

Stealing.

Not stealing in the traditional sense. No, that’s obviously wrong. What I mean is stealing marketing ideas and processes that have been proven to be profitable.

But every time I suggest it to business owners and coaching clients they take offense and think they are above this, what they perceive to be, nefarious behavior.

Their unwillingness to steal profitable funnels and copywriting templates from successful marketers makes them closed-minded.

John Lennon once said, “amateurs borrow, professionals steal.” He reworked that from T.S.Elliott’s quote: “amateur poets borrow; mature poets steal.” [Read more…]

The Internet: the Great Disruptor

laptop with the internet the great disruptor

In 1995, not many foresaw the turmoil the Internet would create. For some reason, we, collectively, got it completely wrong. Bankers, financiers, and venture capitalists all realized the Internet would be the next big thing however. They rightly suspected it would be an e-commerce playground, where businesses could create their brands in the ether, with no overhead, low cost, and high profit margins.

So they threw money at it…. and created a bubble. [Read more…]