The Next Marketing Tactic to Die: The Yellow Pages

yellow-pages-header

Yes, now that QR Codes are what I would call “officially extinct,” Yellow Pages are next in line for termination.

I received the new YP yellow pages for Gwinnett County on Friday. It’s 380 pages. I can recall a time when it was over 1,000. I actually remember getting 3 separate books one year.

But this year, instead of the 4 inch thick version I remember from my youth, this is a mere ¾ of an inch. It makes me think of those “Worlds Strongest Men” ripping phone books in half. Well, any IT guy can rip this one in half.
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StudioPress Genesis Themes Are Essential Tools for Web Design

Studiopress Genesis

Let me set the scene for you. It’s late 2006. There are 12 clients in cue, who all want their web sites to be the “coolest” site ever. We are creating some with Flash, programming some in Coldfusion, doing some PERL SHTML work, using ASP, or PHP for others, and polishing them all with CSS and javascript.

I turned to Shelly, my wife and business partner, and said, “Creating custom websites is a giant pain in the ass!”

I naively thought that I could know it all. All the programming languages and all the ins and outs of web design. I’m an idiot! [Read more…]

M5 – Systems Examples and Resources

This month we talked about systems. You learned what they are, how important they are in your business and personal life, and how they form the steps that take you from point A to point B as quickly and as efficiently as possible.

Odds are, you understand enough already to make use of systems in your life. But in case you need just that little bit of extra information,

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M5 – Benefits of Systems

Michael Gerber said in his book the E-myth, that you can’t get your 17-year-old son to clean up his room, or wash his own laundry, but McDonald’s can get him to serve lunch to 1000 people.

That’s the benefits of systems. Systems allow you to create simple processes that enable unskilled, or low skilled employees to perform complicated tasks at a high level.

Here’s the definition: [Read more…]

10 Business Apps You Need On The Go

apps

If you are like me, you are always looking for ways to get things done quicker and more efficiently. Having the right apps can be a huge help. I have used many apps, some are good, some are bad and some are exceptional at helping me get my work done faster while on the go.

Here is a list of the 10 business apps I use to help me with my daily tasks while away from the office: [Read more…]