Apple’s Commercials – What Are They Saying?

Apple has a new Ad called “Mayday.” It’s actually quite a cute commercial. There are several commercials like this one in their recent campaign.

So what does this new campaign actually sell?

It sells Apple Geniuses as the friendly solution providers to all technological quandaries, and Apple hardware and software products as the de facto standard.

These ads don’t talk about how much better they are than PC’s, in fact, they ignore PC’s and just focus on what they offer. But they also make you feel as if everyone uses Apple products now because they have become – ubiquitous.

… but therein lies a problem [Read more…]

Ruby Tuesday’s Marketing says: We don’t have chefs cooking our food

Ruby Tuesday Chef Inspired Commercial Review

Ruby Tuesday has a new commercial out called “Chef Inspired.”

Watch the Ruby Tuesday “Chef Inspired” Commercial here

Wait, what?

Did you hear her say “chef Inspired?”

Chef Inspired? Who’s in the kitchen cooking the entrees? [Read more…]

Doing it Wrong – KFC’s New Tag Line

KFC logo and tagline "Today Tastes So Good"

I don’t know how new KFC’s current tag line is, but I just saw it yesterday.

“Today Tastes So Good”

Anyone understand this? Anyone else think this could have been a lot better? It’s just nonsensical! Is today edible? I wonder what today tastes like?

I can come up with 5 better (not great, but better) tag lines in 10 minutes! Go! [Read more…]