People Love to Buy — Especially on Black Friday!

Black Friday at North Point Mall

People love to buy!

They don’t like to be sold… but they love to buy!

Black Friday is the one time of the year that you see the love of shopping come out in full force. But are marketer’s changing consumer’s behaviors by forcefully taking advantage of the holiday season?

Who invented the term Black Friday?

Black Friday Discounts at North Point MallOriginally taken from the stock market crash, Black Friday became a term that described the gridlock in Philadelphia that occurred the day before the Army-Navy football game as holiday shoppers and football fans descended upon the city. [Read more…]

M5 – What to Expect from Marketing

On this week’s M5 I want to discuss marketing expectations.

Marketing is a powerful force. It’s the growth engine of a business.

But you have to be clear about what marketing can and cannot do.

A good marketing campaign is capable of bringing in returns of 1,400% or more. . . [Read more…]

M5 – You can’t fail at marketing

Hi It’s Michael.

On this weeks M5, I want to talk to you about failure in marketing.

There is none.

When you are marketing, you have to keep your mind in check.

In order to do that, you have to understand that there is no such thing as marketing failure, only marketing feedback. [Read more…]

The Future of Internet Marketing

The Future of Internet Marketing - Predictions for Success

photo credit: scottnj (away) via photo pin cc

The Mayan calendar ends on December 21st, 2012. There are many who believe that in one way or another this will be the end of the world as we know it.

For those of us who make our living online, and for our clients, and every business actually, the end of the world as we know it has already taken place.

April 24th, 2012 – the day the Internet changed forever

The end of the world as we know it was named Panda in and Penguin.

The significance of these names is not that they are both black and white animals that start with the letter P. No, the significance is [Read more…]

Who is Your Customer – Purina Be Happy Food for Dogs and Cats

Be happy pet food by Purina

Yesterday I was browsing through my drive way coupons (you know the ones; they are part of the flyers and the local paper insert thrown in your driveway once a week). Flipping through I was forced to stop by an adorable cartoon dog and cat. It said “Purina Be Happy Brand Pet Foods” with a coupon for both dog and cat food and text that said “at Target”. I thought the ad was unique and adorable. The colors used and the style of the cartoon dog and cat were nothing like I had ever seen in a coupon insert.

I decided then I would purchase the food for my pets the next time I went shopping.

Later that night, I had to run to Target for laundry soap and thought I’d look for the Be Happy food, what I found was surprising, all the Be Happy cat food was gone and there was only two bags of the Be Happy dog food left.  Obviously, the ads stood out to more people than just me.

[Read more…]