Introducing the Encyclopedia of Marketing Tactics

The Encyclopedia of Marketing Tactics
In 1931, Dr. Henry (yes… Henry) Frankenstein exclaimed, “It’s alive! It’s alive!” as Boris Karloff who played Frankenstein’s monster rose from the table.

Well, similarly, every blogger who has ever finished an article and hit publish has remarked, “It’s uhh … live!”

That’s what I just said anyway. Because I just pushed the publish button on a monster!
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The Next Marketing Tactic to Die: The Yellow Pages

yellow-pages-header

Yes, now that QR Codes are what I would call “officially extinct,” Yellow Pages are next in line for termination.

I received the new YP yellow pages for Gwinnett County on Friday. It’s 380 pages. I can recall a time when it was over 1,000. I actually remember getting 3 separate books one year.

But this year, instead of the 4 inch thick version I remember from my youth, this is a mere ¾ of an inch. It makes me think of those “Worlds Strongest Men” ripping phone books in half. Well, any IT guy can rip this one in half.
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Marketing Example – Gym and Health Club Postcards

Over the past couple of months, we’ve gotten several postcards from gyms, who would prefer to be called health clubs.

Now even though one of these came in February, none of them took advantage of society’s natural propensity to choose losing weight as their New Year’s resolution.

Below we will discuss the ads for Formula CrossFit, YouFit, and Gold’s gym. I’ll tell you what I think is right about them, and what I think is wrong. But before I go into details, I want to point out that all of these companies should be commended for marketing to their local area. Except golds gym. Golds gym has been open for about five years and this is the first mail piece I’ve received from them, and it was only in response to the grand openings of competitors.

Anyway, let’s get to it. [Read more…]

Marketing Example – Iron Maiden’s Profitable New Marketing Idea

Iron Maiden Marketing

You know the old saying, if you can beat them, join them? That’s what Iron Maiden did.

I just read an article by Greg Morcroft, published in the international business Times, about how heavy metal rock band Iron Maiden used data from two United Kingdom firms, Growth Intelligence and MusicMetric, to identify where their music was being pirated the most.

Iron Maiden could have used this information just like Metallica did, and go after the pirates using bit torrents to download their music illegally. Instead, they looked at this information as marketing data, and an insight into their target market. [Read more…]

The Uncanny Behavior of Gmail Users

Gmail

4 months ago, Google launched a new interface in Gmail which includes tabs that will automatically sort your email upon arrival. The tabs are “Primary,” “Social,” “Promotions,” “Updates,” and “Forums.”

For the next two weeks I was inundated by “guru” Internet marketers asking me to move their email messages into the primary tab. I didn’t . However, I became aware of my changing email behaviors.

I began to make some observations, and was pleased to find that [Read more…]