Do Small Businesses Have to Blog?

Small Businesses Need to Blog

photo credit: Annie Mole via photo pin cc

I hear it all the time from Small Business owners, “Do I have to blog?”

2 years ago, no; you could have gotten by with Adwords and a website as your complete online marketing strategy. Small business owners started there, and then began adding in┬áLinkedIn, Facebook and Twitter links on their sites, then they may have stepped up to sending an email newsletter once a month. Slowly, everything changed and because it was “slowly” changing, it was easy to add tasks to your internet marketing.

Then Google Stepped In

This year (2012), Google’s Penguin and Panda updates have changed everything. In one sense, Google has leveled the playing field, and in another sense, Google made it impossible to easily and cheaply rank for average long tail keywords.

Now, you must be either all in, or all out. There is no sense dabbling and testing the waters on the Internet anymore, you won’t see any benefit from it. Now, Google is essentially requiring that you have a social media presence. The only way to get social media to work is to get your followers engaged in your content. That means you will have to be able to share it as effectively as possible – hence a blog. [Read more…]