How to Market Your B2B Business in 2018

How to market your business in 2018

Are you looking for the latest and greatest marketing info on the planet, so you know how to market your B2B business in 2018? Do you want to grow your business exponentially? Do you want to make a lot more money?

Stick around and I’ll introduce you to the model that will help you accomplish all that and much, much more.

Where Is Marketing Headed?

The trouble with marketing now is it’s all over the place. Even the experts are grappling with questions such as: Is digital marketing separate from regular marketing? Should it be equal to or subordinate to marketing? Or should there not be a CMO anymore, and instead have the function run by a group of “officers,” like experience officers and revenue officers, and customer officers?

In the Harvard Business Review article “There are 4 futures for CMOs (some better than others),” the authors Mark Bonchek and Gene Cornfield detail what’s plaguing marketing: “we’re entering into a new age of digital transformation. …Today’s consumers and business buyers have more choices and higher expectations than ever before. [Read more…]

Introducing the Encyclopedia of Marketing Tactics

The Encyclopedia of Marketing Tactics
In 1931, Dr. Henry (yes… Henry) Frankenstein exclaimed, “It’s alive! It’s alive!” as Boris Karloff who played Frankenstein’s monster rose from the table.

Well, similarly, every blogger who has ever finished an article and hit publish has remarked, “It’s uhh … live!”

That’s what I just said anyway. Because I just pushed the publish button on a monster!
[Read more…]

The Next Marketing Tactic to Die: The Yellow Pages

yellow-pages-header

Yes, now that QR Codes are what I would call “officially extinct,” Yellow Pages are next in line for termination.

I received the new YP yellow pages for Gwinnett County on Friday. It’s 380 pages. I can recall a time when it was over 1,000. I actually remember getting 3 separate books one year.

But this year, instead of the 4 inch thick version I remember from my youth, this is a mere ¾ of an inch. It makes me think of those “Worlds Strongest Men” ripping phone books in half. Well, any IT guy can rip this one in half.
[Read more…]

The Uncanny Behavior of Gmail Users

Gmail

4 months ago, Google launched a new interface in Gmail which includes tabs that will automatically sort your email upon arrival. The tabs are “Primary,” “Social,” “Promotions,” “Updates,” and “Forums.”

For the next two weeks I was inundated by “guru” Internet marketers asking me to move their email messages into the primary tab. I didn’t . However, I became aware of my changing email behaviors.

I began to make some observations, and was pleased to find that [Read more…]

M5 – What to Expect from Marketing

On this week’s M5 I want to discuss marketing expectations.

Marketing is a powerful force. It’s the growth engine of a business.

But you have to be clear about what marketing can and cannot do.

A good marketing campaign is capable of bringing in returns of 1,400% or more. . . [Read more…]