Marketers are an amazing group of people. You never know what they’ll think up next.
The one criteria all marketer’s have in the back of their mind when they develop campaigns is: “Stand Out!” Unfortunately, in a world where everyone is trying to go viral, that’s easier said than done.
The funny thing about standing out is: it doesn’t matter how much money you have. You can achieve world fame on a cell phone as easily as you can with $20,000 worth of gear, lighting, make-up, a sound engineer, and a director. Quality doesn’t really matter anymore. Creativity does.
That’s why when I saw these “Royalty Free Photos” with the actors of the new movie “Unfinished Business” superimposed onto them, I had to share.
Getty Images, iStock photo has teamed up with the creators of “Unfinished Business” to create truly average royalty free photos. Yours FREE for the taking!
Supposedly, they are giving away 12. 4 each week. I’m not sure if I’ve missed a week or not, but fun nonetheless.
Royalty free photos are typically cheesy and contrived – that’s what makes these great. They are playing with the genre and kinda thumbing their noses at royalty free photos. But Getty Images not only rolls with it, they embrace it!
It’s really perfect placement for the “Unfinished Business” movie marketing department, and a great co-branded partnership with Getty Images.
I’ve used the images in this blog post. I’d love to see what you do with them.
Let me know in the comments below.