Why Selecting the Right Customers is Essential to Making Money

abercrombie-and-fitchphoto credit: Mordy Steinfeld via photopin cc

Imagine, a soccer mom headed into the mall to pick up a quick pair of shoes for her 5 year old son, before she has to speed crazily across town to pick up her daughter at softball practice.

She parks, and runs in as fast as she can after getting junior out of the car seat, explaining why they don’t have time to get a juice box. As she rounds the first corner, she comes upon a protest. A protest? At the at the mall?

Yes. It seems that DoSomething.org is upset with Abercrombie & Fitch because they don’t sell XL and XXL clothes. [Read more…]

Right Brain Left Brain Dominance – Presenting Based On Your Customers Brain Dominance

Right Brain Left Brain Dominance

photo credit: krischall via photo pin cc

I ALWAYS love to give great presentations and am constantly looking for ways to make my presentations even better! That means, they educate and entertain in the way that is a perfect fit for my customers. I’ve presented everything from garage doors to payroll services, and Internet Strategies to individuals, Small Business owners, Committees and Fortune 500 companies since I was 16.  Some presentations were bad, really bad, and some were so great, I left with a check in hand.

While growing my businesses and presenting my products I decided to further my degree in social psychology, understanding people, their behaviors, thoughts, and feelings, it goes right along with my profession and my inherent desire to understand people. One topic in particular, left and right brain dominance, absolutely fascinated me. I quickly realized I could learn a lot about a person just by looking at them and listening to them talk, even over the phone. And then I thought, I could use this in my presentations! [Read more…]

Friday Blog Posts – How Fabulous Fridays Are – Marketed by Mom

Friday Night Celebrations

I am often asked, “Do I have to market my company?” ” Do I have to tell people about my product?”” Do I have to explain to people what I do?” ‘Do I have to tell people about myself on my website?” The short answer: Yes! You have to market and sell everything in your life if you want it to be the best it can be.

The long answer is best explained by telling you my story about my mom who marketed and sold my brother and I the benefits of getting good grades, doing our chores, and staying healthy with Friday night celebrations.

It started around the third grade, my mom would wake my brother and I for school every day, but on Friday, we would be awoken by an, IT’S FRIDAYYYY!!!!!, yell of excitement. We would jump out of bed, get ready for school and be on our way. This was never how we acted on a Monday morning, ever. Fridays were different, they were fun and to be celebrated.

[Read more…]

The Art of Sales – How Kenny at CPK Lenox Boosts the Bottom Line

Kenny - California Pizza Kitchen's Desert Sales Guru

Kenny of California Pizza Kitchen @ Lenox Mall – The Dessert Sales Guru

I am always on the lookout for exceptional employees. The ones who make your experience exceptional in one way or another. I’d like to point out Kenny at California Pizza Kitchen in Lenox Mall.

Kenny is a Guru of selling desserts. He is able to increase the average sales on his tables by employing only two tactics, but doing it masterfully. [Read more…]