Online Advertising
Your company can reap the rewards of online marketing regardless of your company’s size or customer base. Business to Business and Business to Consumer companies can equally profit from the value online advertising offers.
Online advertising should be one of the first marketing tactics you start with. Once you develop a good strategy and target your audience, online advertising gives you the means to test, measure and improve your message.
It’s fairly easy and cost-effective to test different aspects of your campaigns, track the results, then optimize your message to generate the best possible results.
Most people just put an ad “out there” and leave it.
That’s not marketing. You want to find out what’s working fast with a limited audience that gives you an accurate measurement of the market. Then, you want to optimize the message and re-test. It’s an iterative process – it repeats.
So you may be wondering: “once I have identified the perfect message, I can put it in front of the market and I’m done?”
No.
You still have to measure. Your message may be perfect and very compelling at this moment in time. 2 weeks to 2 years from now, it may not be effective anymore. You won’t know unless you are watching.
Examples of Online advertising are:
- Banner ads on websites your target market regularly views
- Ads on sponsored content such as targeted email newsletters
- Affiliate programs: Affiliates advertise and sell your product in exchange for a commission
