Marketing 101
In order to make the most of your marketing, you need to understand what marketing is, how it works and why it’s so important.
Here, we have assembled information for you to learn from, laid out from basic to advanced, with external links to additional information that help you understand that marketing is the most important thing you should be focusing on in your business.
Marketing Articles:
An Overview Of Marketing
What is marketing? What do you think of when someone says “marketing?” There are many definitions of the word marketing; from personal selling, to advertising, to arranging and displaying products on shelves and racks in a store. In actuality, marketing includes all of these activities and a whole lot more.read full article
Strategic Planning For Competitive Advantage
If you don’t have a destination and a map to carry you to that destination, any direction of travel is as good as any other.
The advantage of strategic planning is that you know the objectives of your business and you have a map to guide you to your objective. It also helps you solve the questions of resource requirements and market opportunity before you begin. This is important because, in the middle of your free fall is not the time to find out that you didn’t pack a parachute.
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