Office Depot – Doing it Wrong

Office Depot is Doing it Wrong

photo credit: afagen via photo pin cc

I called Office Depot today. The phone was answered by a girl who, in a bored tone, said:

“Thank you for calling Office Depot, how may I take care of your business today?”

Uh, take care of my business?

Whatever happened to “how may I help you?”

That always worked well. I don’t think saying “How may I help you?” was broken.

Besides, the problem was that attitude. I don’t think she was qualified to answer the phone, let alone take care of my business. [Read more…]

Apple’s Commercials – What Are They Saying?

Apple has a new Ad called “Mayday.” It’s actually quite a cute commercial. There are several commercials like this one in their recent campaign.

So what does this new campaign actually sell?

It sells Apple Geniuses as the friendly solution providers to all technological quandaries, and Apple hardware and software products as the de facto standard.

These ads don’t talk about how much better they are than PC’s, in fact, they ignore PC’s and just focus on what they offer. But they also make you feel as if everyone uses Apple products now because they have become – ubiquitous.

… but therein lies a problem [Read more…]

Ruby Tuesday’s Marketing says: We don’t have chefs cooking our food

Ruby Tuesday Chef Inspired Commercial Review

Ruby Tuesday has a new commercial out called “Chef Inspired.”

Watch the Ruby Tuesday “Chef Inspired” Commercial here

Wait, what?

Did you hear her say “chef Inspired?”

Chef Inspired? Who’s in the kitchen cooking the entrees? [Read more…]

Volusion – Exceptional, or Just Another Shopping Cart?

I’ve tried a lot of shopping carts!

Part of the reason I’ve tried so many is that I’ve never found one that I truly like. I won’t list them all … yet. Basically, if it’s free to a couple thousand dollars, I’ve tried it.

One of my clients was on Shopsite, a horrible shopping cart relic written in perl from the ancient past (1999). They were having a lot of problems with Shopsite. Even though Shopsite updates regularly, needed software like StoneEdge stopped working with it – even though they still officially are partners. I researched the clients needs and identified Volusion as a good match. There is a dashboard, easy to use interface, CRM, email capabilities, cart abandonment reports among others, and an API interface with Facebook, twitter, and YouTube integration. Seems like a nice system. Plus, Entrepreneur Magazine gave it a stellar review.

Sounds good right?

Here’s the reality:

[Read more…]