How to Market Your Business Now

How to market your business nowIn my last article, The Internet: The Great Disruptor, I explained that the Internet brought a lot of turmoil and upheaval for every industry and business. It made many businesses and products obsolete. It changed the way things have always been done (e.g.Tesla). It even created the ability for new businesses, like Uber and Lyft, to come in and completely upset and undercut the established taxi and limousine services across the world. Especially in countries like the U.K. and France, where they have strict guidelines, certification processes, and laws governing these businesses.

In this article, I’m going to continue with what appears to be pessimistic overtones. The reason is, I want you to see the reality of the situation so you can understand the true context within which your business lives and operates. By the end of this article, you will have gleaned an overview of what you need to do to market your business now. While this article may seem pessimistic, in fact it’s realistic, and designed to allow you to see how business is changing at a meta-level. [Read more…]

How to Build Rapport with Your Marketing

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Ahoy fellow pirate lovers, some of you may know that today is International Talk like a Pirate Day or Pirate Day for short. You’re probably wondering why I would write an article on my business blog about Pirate Day, I mean, what does Pirate Day have to do with marketing? Answer: EVERYTHING! We all resonate with people who like the things we like, whether its football, movies, video games, vacation spots, or annual events, it helps us relate and feel comfortable with each other. [Read more…]

Weekly Web Recap of Marketing Ideas –August 22, 2014

Marketing to the open 24/7 internet

This week’s web recap of marketing ideas includes everything from tracking people, business blogs, open 24/7, and some fresh ideas to be successful.

1. Michael and I have always preached the importance of tracking and measuring, it’s the one sure way to know that what you are doing is working after all. There are many things to track depending on the types of marketing you do. This article explains why tracking people will help you build a better business.

>> The Benefits of Tracking People with Analytics READ ARTICLE HERE

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Weekly Web Recap of Marketing Ideas – July 25, 2014

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This week’s web recap of marketing ideas includes everything from Google backlinks, podcasting, conversation, and conference calls.

1. When Google starts banning backlinks from reliable sources with the claim that said reliable source is not of quality, it’s time to step back and re-evaluate your online marketing efforts. Backlinks have always been a reliable way to add credibility to your Company and website. The thought is if Moz, New York Times, Harvard Business Review, etc. – basically any website that is deemed as quality by Google, is linking to your website, you must be credible. Now Google has decided that many credible websites, like Moz, do not provide quality links and are asking you to remove said links or your website rankings will suffer. Imagine writing a great article for a “quality” website online, have that website link to your website (known as a backlink) then be told by Google the link is not quality, and then having to contact the website you wrote the article for to request they remove the link to your website that was included as a link on the article you wrote!

>> Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines READ ARTICLE HERE

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Weekly Web Recap of Marketing Ideas – July 18, 2014

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This week’s web recap of marketing ideas includes everything from creating a social media marketing plan, Google author photos, picking an attention grabbing headline for your blog, and social media ranking by active users.

1. What’s the best way to start anything new? A plan. Starting or growing your social media presence for your company or yourself is no different from anything else, having a plan will make it easier in the end and will help you identify exactly what you are trying to accomplish with it. This article provides some great information on choosing the networks that are right for you, how to fill out your profile to get the most views and a posting strategy.

>> How to Create a Social Media Marketing Plan from Scratch READ ARTICLE HERE

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