What Are The Benefits of Marketing

So there I was asking myself if this was real life.

The prospect I had just called and pitched said, “Mike, I don’t advertise in magazines.”

“Who said anything about advertising in magazines?” I said.

To which he replied, “well, you said you do marketing.”

Huh?
[Read more…]

The Psychology of Sales and Marketing

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Marketers are getting advanced. Back in the 60’s and 70’s they simply put out messages and tried to make them clever or funny. That was success at the time. They had no clue about the psychology of sales and marketing.

Not anymore however. Now days, marketers not only know the results their marketing generates, they know the emotional hot buttons they are pushing and they know how you will likely respond to them. [Read more…]

Unfinished Business with Royalty Free Photos

Unfinished Business Royalty Free Photos

Marketers are an amazing group of people. You never know what they’ll think up next.

The one criteria all marketer’s have in the back of their mind when they develop campaigns is: “Stand Out!” Unfortunately, in a world where everyone is trying to go viral, that’s easier said than done.

The funny thing about standing out is: it doesn’t matter how much money you have. You can achieve world fame on a cell phone as easily as you can with $20,000 worth of gear, lighting, make-up, a sound engineer, and a director. Quality doesn’t really matter anymore. Creativity does.

That’s why when I saw these “Royalty Free Photos” with the actors of the new movie “Unfinished Business” superimposed onto them, I had to share.

Getty Images, iStock photo has teamed up with the creators of “Unfinished Business” to create truly average royalty free photos. Yours FREE for the taking!

Supposedly, they are giving away 12. 4 each week. I’m not sure if I’ve missed a week or not, but fun nonetheless.

Royalty free photos are typically cheesy and contrived – that’s what makes these great. They are playing with the genre and kinda thumbing their noses at royalty free photos. But Getty Images not only rolls with it, they embrace it!

It’s really perfect placement for the “Unfinished Business” movie marketing department, and a great co-branded partnership with Getty Images.

I’ve used the images in this blog post. I’d love to see what you do with them.

Let me know in the comments below.

The Future of Marketing

Kids and a rocket ship - the future of marketingThe most important thing you need to remember about marketing is: it’s constantly changing. Not only are there new marketing tactics and techniques tested all the time, there are changes due to technology constantly occurring as well.

It’s not just money or technology that motivates businesses to push the boundaries and constantly change their messages, channels, campaigns and tactics. It’s also the consumers  [Read more…]

How to Market Your Business Now

How to market your business nowIn my last article, The Internet: The Great Disruptor, I explained that the Internet brought a lot of turmoil and upheaval for every industry and business. It made many businesses and products obsolete. It changed the way things have always been done (e.g.Tesla). It even created the ability for new businesses, like Uber and Lyft, to come in and completely upset and undercut the established taxi and limousine services across the world. Especially in countries like the U.K. and France, where they have strict guidelines, certification processes, and laws governing these businesses.

In this article, I’m going to continue with what appears to be pessimistic overtones. The reason is, I want you to see the reality of the situation so you can understand the true context within which your business lives and operates. By the end of this article, you will have gleaned an overview of what you need to do to market your business now. While this article may seem pessimistic, in fact it’s realistic, and designed to allow you to see how business is changing at a meta-level. [Read more…]