How important is my business location?

Business location for Flower Room Retail Shop
Realtors have a saying that probably everyone in the Western hemisphere has heard: “Location, Location, Location!”

Typically, that saying applies only to home ownership because the proximity to schools, shopping, and work is extremely important when one is choosing a place to live.

However, if location is merely important, or nice to have, for homeowners, it’s life and death to some businesses. [Read more…]

What Are The Benefits of Marketing

So there I was asking myself if this was real life.

The prospect I had just called and pitched said, “Mike, I don’t advertise in magazines.”

“Who said anything about advertising in magazines?” I said.

To which he replied, “well, you said you do marketing.”

Huh?
[Read more…]

The Psychology of Sales and Marketing

Black Friday Discounts
Marketers are getting advanced. Back in the 60’s and 70’s they simply put out messages and tried to make them clever or funny. That was success at the time. They had no clue about the psychology of sales and marketing.

Not anymore however. Now days, marketers not only know the results their marketing generates, they know the emotional hot buttons they are pushing and they know how you will likely respond to them. [Read more…]

Unfinished Business with Royalty Free Photos

Unfinished Business Royalty Free Photos

Marketers are an amazing group of people. You never know what they’ll think up next.

The one criteria all marketer’s have in the back of their mind when they develop campaigns is: “Stand Out!” Unfortunately, in a world where everyone is trying to go viral, that’s easier said than done.

The funny thing about standing out is: it doesn’t matter how much money you have. You can achieve world fame on a cell phone as easily as you can with $20,000 worth of gear, lighting, make-up, a sound engineer, and a director. Quality doesn’t really matter anymore. Creativity does.

That’s why when I saw these “Royalty Free Photos” with the actors of the new movie “Unfinished Business” superimposed onto them, I had to share.

Getty Images, iStock photo has teamed up with the creators of “Unfinished Business” to create truly average royalty free photos. Yours FREE for the taking!

Supposedly, they are giving away 12. 4 each week. I’m not sure if I’ve missed a week or not, but fun nonetheless.

Royalty free photos are typically cheesy and contrived – that’s what makes these great. They are playing with the genre and kinda thumbing their noses at royalty free photos. But Getty Images not only rolls with it, they embrace it!

It’s really perfect placement for the “Unfinished Business” movie marketing department, and a great co-branded partnership with Getty Images.

I’ve used the images in this blog post. I’d love to see what you do with them.

Let me know in the comments below.

The Future of Marketing

Kids and a rocket ship - the future of marketingThe most important thing you need to remember about marketing is: it’s constantly changing. Not only are there new marketing tactics and techniques tested all the time, there are changes due to technology constantly occurring as well.

It’s not just money or technology that motivates businesses to push the boundaries and constantly change their messages, channels, campaigns and tactics. It’s also the consumers  [Read more…]