How to Persuade Anyone using Pacing and Leading

pacing and leading

There’s a popular saying, “Don’t bring a knife to a gunfight.”

Who would? That would be foolish.

Then why do business owners market their businesses (a true gunfight if ever there was one) without using the persuasive equivalence of guns?

Pacing and leading is one of these weapons, and could quite possibly be one of the most powerful techniques for persuasion psychology in marketing. Simply stated, it’s one of the big guns. [Read more…]