The Psychology of Sales and Marketing

Black Friday Discounts
Marketers are getting advanced. Back in the 60’s and 70’s they simply put out messages and tried to make them clever or funny. That was success at the time. They had no clue about the psychology of sales and marketing.

Not anymore however. Now days, marketers not only know the results their marketing generates, they know the emotional hot buttons they are pushing and they know how you will likely respond to them. [Read more…]

5 Ways to Increase Productivity by Slowing Down

frustrated

If you are like me, you have more things to do in one day than you can actually get done. But still we plan, schedule and prioritize, each day, doing our best to get it all done. We do a pretty good job of it, but some days we try to push it, going past the time when our mind says “step away”, “take a break”, or “call it a day”.  [Read more…]

Should You Use Emotions to Sell Your Products?

publix-emotions
Image credit: Publix supermarket 2013 Holiday commercial

Here in the Southeast we have a supermarket called Publix.  Publix does a brilliant job of evoking emotions in their television ads, especially around the holidays. The commercials pull you right in, as if you are standing in the kitchen, decorating cookies with the kids, putting lights on the tree, getting the turkey out of the oven and waiting on grandma and grandpa to arrive at your house for the holiday festivities to begin.  The commercials get better and better every year. They completely touch your heart, make you smile and remind you to start planning what you will be making for your holiday dinner.  [Read more…]

The Uncanny Behavior of Gmail Users

Gmail

4 months ago, Google launched a new interface in Gmail which includes tabs that will automatically sort your email upon arrival. The tabs are “Primary,” “Social,” “Promotions,” “Updates,” and “Forums.”

For the next two weeks I was inundated by “guru” Internet marketers asking me to move their email messages into the primary tab. I didn’t . However, I became aware of my changing email behaviors.

I began to make some observations, and was pleased to find that [Read more…]

People Love to Buy — Especially on Black Friday!

Black Friday at North Point Mall

People love to buy!

They don’t like to be sold… but they love to buy!

Black Friday is the one time of the year that you see the love of shopping come out in full force. But are marketer’s changing consumer’s behaviors by forcefully taking advantage of the holiday season?

Who invented the term Black Friday?

Black Friday Discounts at North Point MallOriginally taken from the stock market crash, Black Friday became a term that described the gridlock in Philadelphia that occurred the day before the Army-Navy football game as holiday shoppers and football fans descended upon the city. [Read more…]