2 Quick Tips for Growing Your Business During the Holidays

holiday-marketing

The holidays are upon us which means added stress for a lot of business owners. Trying to juggle business and family this time of year can seem impossible. You have so much to think about:  you want to continue to grow your business, you need to plan the Christmas party, you  have to send out Christmas cards for both your business and personal contacts, you have to meet with your accountant to get the bonuses checks ready, you need to prepare for the family coming to visit and then finally you have to make sure you get the perfect gift for everyone!

Seems stressful just listing it all out but, as business owners, it’s what we do this time of year – we do it all! After 15 years of owning business’s I know that preparation and customer appreciation get me through this time of the year better than anything else.

Preparation

We start our holiday marketing planning in October. We plan out everything from email campaigns, card mailings, gifts, parties, and special deals.  With all this planned, assigned to personnel  and scheduled, we have time to continue our sales efforts.

Customer Appreciation

This time of the year is the perfect time to contact all your current clients and potential leads you have been talking to.

With our current clients we contact them by phone to tell them how much we appreciate their business and ask if they need anything. We make follow up calls to current clients on a regular basis, but I find with these calls around the holidays we regularly pick up 6-10 new projects just by taking the time to call personally and tell them thanks for their business.

With sales leads and potential clients, contacting them to wish them happy holidays gives you a great reason to keep in front of them, let them know you care and that you are there for them when they are ready to purchase without seeming needy.

Growing Your Business

I know that some of you may be thinking it’s too late to prepare and you don’t have time to market your business right now. In that case,  I recommend you do the two simple things I do when I have waited until the last minute to plan: 1. Schedule 2 hours within the next week to prepare a quick plan that will get you through the holidays this year. 2. Schedule any amount of time you have, 1 hour 2 hours or 10 hours, and call as many current clients as you can in that time frame. You will be surprised how much you get accomplished doing these two things.

Lastly, right now, write on your 2014 marketing calendar in the Month of October , HOLIDAY MARKETING CAMPAIGN! Then you’ll be sure to be ahead next year.

About Shelly Miller

Entrepreneur, marketer and social psychologist - I help you make the most of your business with marketing, online and offline.

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