What the Hell is this, Russia?!? Marketing to SNAP

Snap Programphoto credit: Selbe B via photopin cc

Woonsocket, RI – Where Everybody Eats the Government Cheese

The “federal program that began as a last resort for a few million hungry people, has grown into an economic lifeline for entire towns.”

The program now called SNAP, formerly “Food Stamps” has grown exponentially in the past 4 years. It’s up to $78 Billion a year. BILLION! To put that into perspective, the Golden Gate freaking bridge cost just $1 Billion dollars and took 10 years to build!

The Washington Post wrote an article that explains how one-third of the town gets a portion of $2 million dollars a month in spending power on a SNAP card. On the first day of the month, the money is available, and the food stores in the town all pull out all the stops to attract the SNAP customers their way.

In just one day, the first of each month, $2 million dollars is spent on a months worth of groceries. “Every store has a gimmick” to get the SNAP card wielding customers to spend their, uh the Government’s, um … OUR money. [Read more…]

Doing it Wrong – KFC’s New Tag Line

KFC logo and tagline "Today Tastes So Good"

I don’t know how new KFC’s current tag line is, but I just saw it yesterday.

“Today Tastes So Good”

Anyone understand this? Anyone else think this could have been a lot better? It’s just nonsensical! Is today edible? I wonder what today tastes like?

I can come up with 5 better (not great, but better) tag lines in 10 minutes! Go! [Read more…]