Quick Take – Verizon Halloween Commercial Shares A Brilliant Marketing Idea

This year, Verizon created a Halloween commercial that is pretty cute. The whole family traded in their old phones (probably iPhones) for new Androids that have amazing features.

The entire family is dressed in Star Wars costumes, which subconsciously speaks to the power of the phones. Overall, it’s a decent commercial. Not great… but really cute.

And while the commercial has it’s charm, what I really like about it is the marketing suggestion for small business owners who are paying attention. [Read more…]

M5 – Target Markets and Market Segments

Effective marketing, the kind that makes money, requires you to not only pick a target market, but to also segment that market.

Why?

Because each segment usually needs a different message in order to entice them to buy.

In this M5, Michael discusses the advanced segmenting information that while seemingly obvious, isn’t utilized by most businesses.

Once you know and apply this information, you will get better results from your campaigns.

It’s not just about how you choose your Target Market and your Market Segments. It’s the sub-segments of each segment as well. Each segment has three sub-segments: future customers (prospects), existing customers, and past customers. Each of these segments will need a different message in order to entice them to buy, or buy again, from you.

When you understand this, it becomes obvious that prospects and existing customers will need slightly different marketing messages. Not completely different, but messages tailored to their status. Those messages could have different offers, but they should at least speak to the level of relationship your company has with them.

If you would like more information on target markets and market segments, give us a call, or shoot us an email.

What Do You Think?

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Why Selecting the Right Customers is Essential to Making Money

abercrombie-and-fitchphoto credit: Mordy Steinfeld via photopin cc

Imagine, a soccer mom headed into the mall to pick up a quick pair of shoes for her 5 year old son, before she has to speed crazily across town to pick up her daughter at softball practice.

She parks, and runs in as fast as she can after getting junior out of the car seat, explaining why they don’t have time to get a juice box. As she rounds the first corner, she comes upon a protest. A protest? At the at the mall?

Yes. It seems that DoSomething.org is upset with Abercrombie & Fitch because they don’t sell XL and XXL clothes. [Read more…]

Marketing Campaigns Keep your Business Growing

Marketing Campaigns

Anyone can place an order for an ad, but only Entrepreneurs with their eye on the bottom line and Fortune 500 companies understand the value of a solid marketing plan.

The Fortune 500 have mountains of cash to throw around, so they can pound their offerings into your head and tell you that they sell “moments of pleasure” until you believe it, even if you don’t understand how drinking cola is a moment of pleasure more so than an ice cream cone or a sunrise.

Small and medium-sized business owners, on the other hand, need to be very smart with their marketing budgets. They need to focus on what is working and keep doing that until it doesn’t work anymore. [Read more…]