M5 – Headlines

If you want to grow your business, the first thing you have to do is define your USP. That will give you the benefits and the promises you will use as content to sell your products and services.

The most important part of that content is headlines. Headlines are essential to your marketing. Flowing from your Unique Selling Proposition, a headline must be used in all of your marketing collateral.

You should design your headlines to interrupt and engage your target market, then make a promise and show them the benefit of purchasing and using your product or services.

This episode gives an example and explains the use of headlines in your marketing.

If you have any questions, feel free to contact us, or email Michael at mmiller@mindwhirl.com.

About Michael Miller

Michael Miller is the owner of Mindwhirl.com, a sales and marketing coaching and training company in Atlanta, Georgia.

Michael’s mission is helping small business owners understand, and organize their marketing so they can make money and grow.

Mindwhirl helps business owners plan and implement effective, profitable marketing campaigns and sales programs.

If you need more sales, we know how to get leads and grow businesses. Call us today at (404) 858-3105, or email me at mmiller@mindwhirl.com.

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