Building Your Online Presence – It Takes Time and Patience

Patience takes a long time

A couple of weeks ago I was visiting a bookstore and saw this message stone on the ground, “Patience takes a long time”.  Great saying for the crappy week I was having – it was crappy because I was totally out of patience and annoyed with everything I was doing.

What was I doing? Setting up accounts for social media, web servers, domains, WordPress, email, etc. and ALL of it was taking A LOT  longer than I expected – which pissed me off to no end. [Read more…]

The Future of Internet Marketing

The Future of Internet Marketing - Predictions for Success

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The Mayan calendar ends on December 21st, 2012. There are many who believe that in one way or another this will be the end of the world as we know it.

For those of us who make our living online, and for our clients, and every business actually, the end of the world as we know it has already taken place.

April 24th, 2012 – the day the Internet changed forever

The end of the world as we know it was named Panda in and Penguin.

The significance of these names is not that they are both black and white animals that start with the letter P. No, the significance is [Read more…]

What is Inbound Marketing?

Inbound Marketing

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For the last 5 or 6 years Bloggers and Internet Marketers have been trying to identify the best ways to make money online.  What they have found to be the most effective has developed a name:

Inbound Marketing.

If you are wondering what inbound marketing is and how you can make use of it, you have come to the right place! I am going to give you everything you need to know in order to start strategizing how you can use inbound marketing.

First, so that you can truly understand, let’s talk about marketing for a minute. [Read more…]

Do Small Businesses Have to Blog?

Small Businesses Need to Blog

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I hear it all the time from Small Business owners, “Do I have to blog?”

2 years ago, no; you could have gotten by with Adwords and a website as your complete online marketing strategy. Small business owners started there, and then began adding in LinkedIn, Facebook and Twitter links on their sites, then they may have stepped up to sending an email newsletter once a month. Slowly, everything changed and because it was “slowly” changing, it was easy to add tasks to your internet marketing.

Then Google Stepped In

This year (2012), Google’s Penguin and Panda updates have changed everything. In one sense, Google has leveled the playing field, and in another sense, Google made it impossible to easily and cheaply rank for average long tail keywords.

Now, you must be either all in, or all out. There is no sense dabbling and testing the waters on the Internet anymore, you won’t see any benefit from it. Now, Google is essentially requiring that you have a social media presence. The only way to get social media to work is to get your followers engaged in your content. That means you will have to be able to share it as effectively as possible – hence a blog. [Read more…]