A Strong Brand Is A Big Advantage

brand strategy

In addition to separating your company from your competition, a strong brand also creates, what is known as, “brand equity.” Brand equity is the amount of money that customers are willing to pay just because it’s your brand.

Are BMW’s really worth $55,000 – $100,000? Are Hermes Purse’s really worth $10,000? Are Callaway Drivers really worth $500?

The answer to all of these questions, if you are judging them merely on cost to produce the goods, is no!

If you are judging them based on their brand, and what it means to you to sport the brand, then the answer is yes! That’s brand equity.

Brand equity will not only help your company generate revenue, brand equity makes your company more valuable over the long term because a strongly branded company that owns it’s category brings much more money when you go to sell it.

Your brand strategy should be used with every interaction with your market. Through it, you will strengthen your messages and the relationships you develop with your customers.

Brand strategy is the keystone to making a lot of money in your business.

Is your brand non-existent? Are you having to compete on price? If so, you need to call us today!

photo credit: zilverbat. via photopin cc

About Michael Miller

Michael Miller is the owner of Mindwhirl.com, a sales and marketing coaching and training company in Atlanta, Georgia.

Michael’s mission is helping small business owners understand, and organize their marketing so they can make money and grow.

Mindwhirl helps business owners plan and implement effective, profitable marketing campaigns and sales programs.

If you need more sales, we know how to get leads and grow businesses. Call us today at (404) 858-3105, or email me at mmiller@mindwhirl.com.

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