Business Owner Mistakes
Business owners, when wanting to make more sales and more money, always decide that they need to call the Yellow Pages sales rep, or the Radio sales rep, or a web designer. They assume that they just need to advertise and the world will beat a path to their door. The problem is, the sales reps and the web designers know nothing of marketing. They have their ideas of what you need and it is the same thing they are giving everybody else. The trouble is, it’s a waste of money. [Read more…]