Biggest Mistake Most Business Owners Make

office-building

Business Owner Mistakes

Business owners, when wanting to make more sales and more money, always decide that they need to call the Yellow Pages sales rep, or the Radio sales rep, or a web designer. They assume that they just need to advertise and the world will beat a path to their door. The problem is, the sales reps and the web designers know nothing of marketing. They have their ideas of what you need and it is the same thing they are giving everybody else. The trouble is, it’s a waste of money.  [Read more…]

A Strong Brand Is A Big Advantage

brand strategy

In addition to separating your company from your competition, a strong brand also creates, what is known as, “brand equity.” Brand equity is the amount of money that customers are willing to pay just because it’s your brand.

Are BMW’s really worth $55,000 – $100,000? Are Hermes Purse’s really worth $10,000? Are Callaway Drivers really worth $500? [Read more…]

M5 – Should You Reduce Your Ad Spend?

Many of the small business owners that I have been speaking with are asking me how they can reduce their monthly ad spend. That’s the wrong question. Marketing is like an investment, just like the stock market, the less you invest into the stock market, the less your return will be.

So the goal isn’t to reduce your ad spend by 500 hundred dollars a month, it’s to [Read more…]

M5 – Systems Examples and Resources

This month we talked about systems. You learned what they are, how important they are in your business and personal life, and how they form the steps that take you from point A to point B as quickly and as efficiently as possible.

Odds are, you understand enough already to make use of systems in your life. But in case you need just that little bit of extra information,

[Read more…]

M5 – Benefits of Systems

Michael Gerber said in his book the E-myth, that you can’t get your 17-year-old son to clean up his room, or wash his own laundry, but McDonald’s can get him to serve lunch to 1000 people.

That’s the benefits of systems. Systems allow you to create simple processes that enable unskilled, or low skilled employees to perform complicated tasks at a high level.

Here’s the definition: [Read more…]