The Uncanny Behavior of Gmail Users

Gmail

4 months ago, Google launched a new interface in Gmail which includes tabs that will automatically sort your email upon arrival. The tabs are “Primary,” “Social,” “Promotions,” “Updates,” and “Forums.”

For the next two weeks I was inundated by “guru” Internet marketers asking me to move their email messages into the primary tab. I didn’t . However, I became aware of my changing email behaviors.

I began to make some observations, and was pleased to find that [Read more…]

M5 – You can’t fail at marketing

Hi It’s Michael.

On this weeks M5, I want to talk to you about failure in marketing.

There is none.

When you are marketing, you have to keep your mind in check.

In order to do that, you have to understand that there is no such thing as marketing failure, only marketing feedback. [Read more…]

Building Your Online Presence – It Takes Time and Patience

Patience takes a long time

A couple of weeks ago I was visiting a bookstore and saw this message stone on the ground, “Patience takes a long time”.  Great saying for the crappy week I was having – it was crappy because I was totally out of patience and annoyed with everything I was doing.

What was I doing? Setting up accounts for social media, web servers, domains, WordPress, email, etc. and ALL of it was taking A LOT  longer than I expected – which pissed me off to no end. [Read more…]

Marketing Campaigns Keep your Business Growing

Marketing Campaigns

Anyone can place an order for an ad, but only Entrepreneurs with their eye on the bottom line and Fortune 500 companies understand the value of a solid marketing plan.

The Fortune 500 have mountains of cash to throw around, so they can pound their offerings into your head and tell you that they sell “moments of pleasure” until you believe it, even if you don’t understand how drinking cola is a moment of pleasure more so than an ice cream cone or a sunrise.

Small and medium-sized business owners, on the other hand, need to be very smart with their marketing budgets. They need to focus on what is working and keep doing that until it doesn’t work anymore. [Read more…]

Why your Local Business Needs a Marketing Plan

While most businesses agree that a solid plan is crucial to success, so many fail to create a marketing plan.

Marketing plans are important for many reasons. most notably:

  • You understand how many leads you need to generate in order to meet your business goals.
  • You understand the costs associated with your marketing campaigns and tactics.
  • You have detailed goals that are organized by product, customer segment and/or distribution channel.
  • Your competitive advantage, position, and message are coordinated, thus extremely powerful.
  • You understand your sales process and the flow of business through your company.
  • You have a calendar of events with which, over time, you learn to estimate your cash flow.
  • It’s the instructions employees use to know how to implement the long-term goals of the company. [Read more…]