How important is my business location?

Business location for Flower Room Retail Shop
Realtors have a saying that probably everyone in the Western hemisphere has heard: “Location, Location, Location!”

Typically, that saying applies only to home ownership because the proximity to schools, shopping, and work is extremely important when one is choosing a place to live.

However, if location is merely important, or nice to have, for homeowners, it’s life and death to some businesses. [Read more…]

NLP for Sales: Presuppositions

Have you ever taken something someone said the wrong way?

Okay, okay, I know that’s an unfair question – of course you have!

The reason why you take things the wrong way isn’t always because you are overly sensitive, it’s because of presuppositions. [Read more…]

1 Quick Tip to Instantly Increase Sales … and a Warning

I have one very simple tip that’s easy to implement and will grow your business exponentially – are you ready for it?

Answer the phone!

So yesterday, I wanted to contact home stagers and furniture refinishers to get three quotes from each.

Now how many calls do you think it took me? [Read more…]

Sales and New Business – Are you hungry?

Every once in a while I turn into a superhero – or a beast.

That’s how it feels anyway.

What do I mean by that?

I get hungry!

Here’s how it happens. I get this feeling in my stomach. It’s like a wildcat stalking its prey. I feel, I know, something is about to happen. I’m about to make something happen. [Read more…]

What Are The Benefits of Marketing

So there I was asking myself if this was real life.

The prospect I had just called and pitched said, “Mike, I don’t advertise in magazines.”

“Who said anything about advertising in magazines?” I said.

To which he replied, “well, you said you do marketing.”

Huh?
[Read more…]