Why your Local Business Needs a Marketing Plan

While most businesses agree that a solid plan is crucial to success, so many fail to create a marketing plan.

Marketing plans are important for many reasons. most notably:

  • You understand how many leads you need to generate in order to meet your business goals.
  • You understand the costs associated with your marketing campaigns and tactics.
  • You have detailed goals that are organized by product, customer segment and/or distribution channel.
  • Your competitive advantage, position, and message are coordinated, thus extremely powerful.
  • You understand your sales process and the flow of business through your company.
  • You have a calendar of events with which, over time, you learn to estimate your cash flow.
  • It’s the instructions employees use to know how to implement the long-term goals of the company. [Read more…]