Ruby Tuesday’s Marketing says: We don’t have chefs cooking our food

Ruby Tuesday Chef Inspired Commercial Review

Ruby Tuesday has a new commercial out called “Chef Inspired.”

Watch the Ruby Tuesday “Chef Inspired” Commercial here

Wait, what?

Did you hear her say “chef Inspired?”

Chef Inspired? Who’s in the kitchen cooking the entrees? [Read more…]

Marketing is Communication – You are Always Communicating

Image from Jezebel Magazine July 2012 - Photos by Christina Wedge

Image from Jezebel Magazine July 2012 – Photos by Christina Wedge

The above image is from Jezebel Magazine. Don’t you love it? This guy should realize that there is such a thing as body language.

It’s apparent that he had other things he wanted to do that day. You can almost hear the fight they had right before the picture. [Read more…]

The Art of Sales – How Kenny at CPK Lenox Boosts the Bottom Line

Kenny - California Pizza Kitchen's Desert Sales Guru

Kenny of California Pizza Kitchen @ Lenox Mall – The Dessert Sales Guru

I am always on the lookout for exceptional employees. The ones who make your experience exceptional in one way or another. I’d like to point out Kenny at California Pizza Kitchen in Lenox Mall.

Kenny is a Guru of selling desserts. He is able to increase the average sales on his tables by employing only two tactics, but doing it masterfully. [Read more…]

Doing it Wrong – KFC’s New Tag Line

KFC logo and tagline "Today Tastes So Good"

I don’t know how new KFC’s current tag line is, but I just saw it yesterday.

“Today Tastes So Good”

Anyone understand this? Anyone else think this could have been a lot better? It’s just nonsensical! Is today edible? I wonder what today tastes like?

I can come up with 5 better (not great, but better) tag lines in 10 minutes! Go! [Read more…]

Some Things Are Not Allowed! The Olympics are Important!

The Olympic flame from NBC coverage of the 2012 London Olympics opening ceremony

The Olympic flame from NBC coverage of the 2012 London Olympics opening ceremony

While watching the NBC coverage of the 2012 London Olympics opening ceremony tonight, I became really aware that the commentators were annoying me. I missed the first half hour, so I Google’d the names of the hosts. It’s Matt Lauer and Merideth Viera!

I became more and more conscious of their snide comments about the proceedings. They both seemed Blasé about the whole thing.

Meanwhile, both Shelly and I were choked up a bit. This type of thing doesn’t happen very often. The whole world is watching. It’s quite fantastic!

Not only that, but a lot of people put their hearts into it. Meanwhile, Matt and Meredith’s attitude was: PFFT!

The worst part – they opened their mouths and that attitude came out. [Read more…]