The Free Ebook Marketing Funnel

If you have ever wondered how to deliver a free ebook, or wondered why you should, this article is for you!

I’m going to take you through the ins and outs and lay down some of the sage advice I’ve gained over the past 15 years. While I’m not going to go into my mistakes and how I learned all of this exactly, I’m going to point you in the right direction and turbo-charge your results.

Are you ready?

Let’s get started!

What’s An Ebook Used For?

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How to Sell Products

how-to-sell-products-saleswoman-handing-new-car-keys-to-buyer
So there I was on stage at Georgia Tech along with four other area marketing experts. I was sweating. Not just because it was a thousand degrees in the auditorium, but because I was anxious about the Q&A session that was about to take place in front of 400 students, faculty, and guests.

What would I be asked?

That’s when it happened. A young lady, a marketing student, with blue hair and a black leather jacket asked me, “why do people buy?” [Read more…]

Stealing Marketing Ideas

I’ve taken a lot of flak over a very simple idea:

Stealing.

Not stealing in the traditional sense. No, that’s obviously wrong. What I mean is stealing marketing ideas and processes that have been proven to be profitable.

But every time I suggest it to business owners and coaching clients they take offense and think they are above this, what they perceive to be, nefarious behavior.

Their unwillingness to steal profitable funnels and copywriting templates from successful marketers makes them closed-minded.

John Lennon once said, “amateurs borrow, professionals steal.” He reworked that from T.S.Elliott’s quote: “amateur poets borrow; mature poets steal.” [Read more…]

Lessons Learned Producing Business Videos

Business Video Production

I’ve produced about 30 videos for my company over the years and I’ve decided to focus on making a lot more of them.

The reason is, they are fun to do, and it gives me more channels to connect with prospects. It’s not my main marketing focus, but it gives me the opportunity to be found through my blog content on Google, my video content on YouTube, and I have the content to promote through social channels.

The funny thing about creating videos is: there is a stiff learning curve! [Read more…]

The Problem with Internet Marketing

The problems with internet marketing
I think there is something really important we need to talk about.

Don’t freak out! It’s not the birds and the bees. Well, okay, it’s similar to the birds and the bees, because I’m going to tell you how things work. But instead of sex, we are going to talk about internet marketing.

For some reason, business owners who start online businesses think about and focus on the wrong things – especially when it comes to traffic.

They think, “How can I get on the first page of Google for my keywords?” [Read more…]