What CRM Is Best For You?

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I get this question a lot, heck Michael and I ask this question a lot to each other. I think we all understand how important a good CRM, Customer Relationship Management, system is for our business, but trying to figure out which one is best is tiring.

There are so many CRMs out there, but what CRM is best for you?

[Read more…]

A Bad Cold Sales Call

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After plopping down in my only unpacked chair, exhausted from a long day of packing and stacking boxes, the phone rings …

“Hello?”

“Hi Mike?” A girl squeaks with a very friendly, yet meek and apologetic voice. “I … I’m so sorry to be bothering you on … on Friday night, I know it’s late and I … I really apologize, but I had to call. I … I hope that’s OK?”

Have you ever spoken with someone so friendly they start to piss you off? “Sir, please, thank you, sir, so kind of you, I really appreciate your time, sir, thank you, sir, my pleasure, absolutely, perfect, fantastic, sir.

This girl was that girl. [Read more…]

The Free Ebook Marketing Funnel

If you have ever wondered how to deliver a free ebook, or wondered why you should, this article is for you!

I’m going to take you through the ins and outs and lay down some of the sage advice I’ve gained over the past 15 years. While I’m not going to go into my mistakes and how I learned all of this exactly, I’m going to point you in the right direction and turbo-charge your results.

Are you ready?

Let’s get started!

What’s An Ebook Used For?

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How to Sell Products

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So there I was on stage at Georgia Tech along with four other area marketing experts. I was sweating. Not just because it was a thousand degrees in the auditorium, but because I was anxious about the Q&A session that was about to take place in front of 400 students, faculty, and guests.

What would I be asked?

That’s when it happened. A young lady, a marketing student, with blue hair and a black leather jacket asked me, “why do people buy?” [Read more…]

Stealing Marketing Ideas

I’ve taken a lot of flak over a very simple idea:

Stealing.

Not stealing in the traditional sense. No, that’s obviously wrong. What I mean is stealing marketing ideas and processes that have been proven to be profitable.

But every time I suggest it to business owners and coaching clients they take offense and think they are above this, what they perceive to be, nefarious behavior.

Their unwillingness to steal profitable funnels and copywriting templates from successful marketers makes them closed-minded.

John Lennon once said, “amateurs borrow, professionals steal.” He reworked that from T.S.Elliott’s quote: “amateur poets borrow; mature poets steal.” [Read more…]