The Future of Internet Marketing

The Future of Internet Marketing - Predictions for Success

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The Mayan calendar ends on December 21st, 2012. There are many who believe that in one way or another this will be the end of the world as we know it.

For those of us who make our living online, and for our clients, and every business actually, the end of the world as we know it has already taken place.

April 24th, 2012 – the day the Internet changed forever

The end of the world as we know it was named Panda in and Penguin.

The significance of these names is not that they are both black and white animals that start with the letter P. No, the significance is [Read more…]

Right Brain Left Brain Dominance – Presenting Based On Your Customers Brain Dominance

Right Brain Left Brain Dominance

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I ALWAYS love to give great presentations and am constantly looking for ways to make my presentations even better! That means, they educate and entertain in the way that is a perfect fit for my customers. I’ve presented everything from garage doors to payroll services, and Internet Strategies to individuals, Small Business owners, Committees and Fortune 500 companies since I was 16.  Some presentations were bad, really bad, and some were so great, I left with a check in hand.

While growing my businesses and presenting my products I decided to further my degree in social psychology, understanding people, their behaviors, thoughts, and feelings, it goes right along with my profession and my inherent desire to understand people. One topic in particular, left and right brain dominance, absolutely fascinated me. I quickly realized I could learn a lot about a person just by looking at them and listening to them talk, even over the phone. And then I thought, I could use this in my presentations! [Read more…]

What is Inbound Marketing?

Inbound Marketing

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For the last 5 or 6 years Bloggers and Internet Marketers have been trying to identify the best ways to make money online.  What they have found to be the most effective has developed a name:

Inbound Marketing.

If you are wondering what inbound marketing is and how you can make use of it, you have come to the right place! I am going to give you everything you need to know in order to start strategizing how you can use inbound marketing.

First, so that you can truly understand, let’s talk about marketing for a minute. [Read more…]

Do Small Businesses Have to Blog?

Small Businesses Need to Blog

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I hear it all the time from Small Business owners, “Do I have to blog?”

2 years ago, no; you could have gotten by with Adwords and a website as your complete online marketing strategy. Small business owners started there, and then began adding in LinkedIn, Facebook and Twitter links on their sites, then they may have stepped up to sending an email newsletter once a month. Slowly, everything changed and because it was “slowly” changing, it was easy to add tasks to your internet marketing.

Then Google Stepped In

This year (2012), Google’s Penguin and Panda updates have changed everything. In one sense, Google has leveled the playing field, and in another sense, Google made it impossible to easily and cheaply rank for average long tail keywords.

Now, you must be either all in, or all out. There is no sense dabbling and testing the waters on the Internet anymore, you won’t see any benefit from it. Now, Google is essentially requiring that you have a social media presence. The only way to get social media to work is to get your followers engaged in your content. That means you will have to be able to share it as effectively as possible – hence a blog. [Read more…]

Being an Expert in Your Industry

New York Fashion Week 2012

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What does it mean to be an expert in your industry?

It means you are the one everyone goes to for answers on your particular product or service.

The big question is: How do I become the expert?

Simple answer: Prove you are an expert by providing detailed information about your product, the history of the product, why it was created, how it can help the consumer and associate your product with other well known products in your industry so the consumer is completely clear about your product, how it works, and what product they currently have that could be upgraded or replaced with your product. Being genuine about your product and your expertise in the field is a must. [Read more…]