How Do I Write A Testimonial

Writing a Testimonial
Testimonials are a very important part of marketing and sales. They are used at every phase throughout the buyers journey – in brochures, guides, sales letters, websites, emails and even face-to-face. They are so powerful because testimonials are the evidence you provide prospects which proves you offer a quality product and/or service and your customers are satisfied.

It’s very simple to write a quality testimonial for a company who has given you great value! [Read more…]

The Lure of the Procrustean Solution

Procrustean Solution
Against my own better judgement, I tend to write blog posts that aren’t titled with keywords that people would actually search on.

Sometimes, though, it’s important to share ideas, and pay to promote them … Search Engines and Keywords be damned!

This is such a post. This is an important, substantive topic. Even if it doesn’t give you 5 ways to do X.

Our story begins in ancient Greece … [Read more…]

How to Get Customers on Demand GUIDE

How to get customers on demand Guide
Brand New Release: How to Get Customers on Demand GUIDE Now Available – By Michael Miller

How to Get Customers on Demand – GUIDE Get it Now
[Read more…]

Marketing: Lead, Follow, or Get Out of the Way

Marathon Runners

Are you ready to take a stand for your business and be the leader you know you can be?

I mentioned in my post “An Honest Look at the Future of Your Business” how most business owners are “doing business” is wrong, weak, and ineffective.

I also mentioned that if they could see what the future holds, they would be more than a little anxious about their ability to keep their business afloat.

It’s a false sense of security to think that everything has already changed and we are settling in for the long haul now. Because, in fact, all the changes that will forever affect the way we do business are just getting started … and Apple pay and Samsung pay are just footnotes to the real change headed our way.
[Read more…]

An Honest Look at the Future of Your Business

Make hay while the sun is shining

Would you like to have the power to boost sales and bring in a flood of customers whenever you want?

Most business owners would, but they are stuck in the mire of day-to-day fire fighting and piddly tasks that must be done now!

This is a sign that the business doesn’t have the systems it needs to ensure it runs smoothly.

Most business owners would like to work on the business, not in the business — but how do you do that? [Read more…]