How to Market Your B2B Business in 2018

How to market your business in 2018

Are you looking for the latest and greatest marketing info on the planet, so you know how to market your B2B business in 2018? Do you want to grow your business exponentially? Do you want to make a lot more money?

Stick around and I’ll introduce you to the model that will help you accomplish all that and much, much more.

Where Is Marketing Headed?

The trouble with marketing now is it’s all over the place. Even the experts are grappling with questions such as: Is digital marketing separate from regular marketing? Should it be equal to or subordinate to marketing? Or should there not be a CMO anymore, and instead have the function run by a group of “officers,” like experience officers and revenue officers, and customer officers?

In the Harvard Business Review article “There are 4 futures for CMOs (some better than others),” the authors Mark Bonchek and Gene Cornfield detail what’s plaguing marketing: “we’re entering into a new age of digital transformation. …Today’s consumers and business buyers have more choices and higher expectations than ever before. [Read more…]

How to Overcome Your Price Objection

overcome your price objection

Have you ever noticed how things seem to happen together and it kinda seems like synchronicity?

Recently, I decided to listen to reggae music on Spotify while I work. I went from Bob Marley to Jah Sun all in one day. I enjoyed the vibe so much, the next day, I continued listening to Reggae music and expanding my knowledge of the genre.

That’s when, oddly enough, I got an email from a web guy focused on helping Dentists in Jamaica named Rickyle.

He had questions about sales and marketing, so we jumped on Skype for about an hour and talked. One of the questions he asked was on price. My answer essentially recapped Sandler’s thoughts on the price question. But because it’s alien to people, Rickyle still had a question about it and sent me an email. [Read more…]

How Do I Write A Testimonial

Writing a Testimonial
Testimonials are a very important part of marketing and sales. They are used at every phase throughout the buyers journey – in brochures, guides, sales letters, websites, emails and even face-to-face. They are so powerful because testimonials are the evidence you provide prospects which proves you offer a quality product and/or service and your customers are satisfied.

It’s very simple to write a quality testimonial for a company who has given you great value! [Read more…]

The Lure of the Procrustean Solution

Procrustean Solution
Against my own better judgement, I tend to write blog posts that aren’t titled with keywords that people would actually search on.

Sometimes, though, it’s important to share ideas, and pay to promote them … Search Engines and Keywords be damned!

This is such a post. This is an important, substantive topic. Even if it doesn’t give you 5 ways to do X.

Our story begins in ancient Greece … [Read more…]

How to Get Customers on Demand GUIDE

How to get customers on demand Guide
Brand New Release: How to Get Customers on Demand GUIDE Now Available – By Michael Miller

How to Get Customers on Demand – GUIDE Get it Now
[Read more…]