Weekly Web Recap of Marketing Ideas – July 25, 2014

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This week’s web recap of marketing ideas includes everything from Google backlinks, podcasting, conversation, and conference calls.

1. When Google starts banning backlinks from reliable sources with the claim that said reliable source is not of quality, it’s time to step back and re-evaluate your online marketing efforts. Backlinks have always been a reliable way to add credibility to your Company and website. The thought is if Moz, New York Times, Harvard Business Review, etc. – basically any website that is deemed as quality by Google, is linking to your website, you must be credible. Now Google has decided that many credible websites, like Moz, do not provide quality links and are asking you to remove said links or your website rankings will suffer. Imagine writing a great article for a “quality” website online, have that website link to your website (known as a backlink) then be told by Google the link is not quality, and then having to contact the website you wrote the article for to request they remove the link to your website that was included as a link on the article you wrote!

>> Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines READ ARTICLE HERE

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Biggest Mistake Most Business Owners Make

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Business Owner Mistakes

Business owners, when wanting to make more sales and more money, always decide that they need to call the Yellow Pages sales rep, or the Radio sales rep, or a web designer. They assume that they just need to advertise and the world will beat a path to their door. The problem is, the sales reps and the web designers know nothing of marketing. They have their ideas of what you need and it is the same thing they are giving everybody else. The trouble is, it’s a waste of money.  [Read more…]

You Can’t Wait 6 Months To Sell Something – Sales Process

Mindwhirl Example Sales Process

Some of the business owners we talk to don’t have a sales process. In fact, 70% of all small businesses do not have a defined sales process.

I don’t know if these business owners know this or not, but you start a business to make money, not to have something to do.

You have to have a defined sales process because with it, you know where your customers are at in the process of buying.  [Read more…]

Weekly Web Recap of Marketing Ideas – July 18, 2014

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This week’s web recap of marketing ideas includes everything from creating a social media marketing plan, Google author photos, picking an attention grabbing headline for your blog, and social media ranking by active users.

1. What’s the best way to start anything new? A plan. Starting or growing your social media presence for your company or yourself is no different from anything else, having a plan will make it easier in the end and will help you identify exactly what you are trying to accomplish with it. This article provides some great information on choosing the networks that are right for you, how to fill out your profile to get the most views and a posting strategy.

>> How to Create a Social Media Marketing Plan from Scratch READ ARTICLE HERE

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Weekly Web Recap of Marketing Ideas – July 11, 2014

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This week’s web recap of marketing ideas includes everything from product pictures that give ideas, how to come up with killer blog topics, podcasting, and LinkedIn.

1. Who doesn’t like pretty pictures. Time and time again pictures prove to be one of the best ways to get your blog, postcard, ad, etc. looked at by the most viewers. Show how your product can be used in the image and gain even more attention from your viewers. Here’s how:

>> You’ll Sell More If Your Product Photos Show Solutions to Customers’ Problems READ ARTICLE HERE

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