NLP for Sales: Presuppositions

Have you ever taken something someone said the wrong way?

Okay, okay, I know that’s an unfair question – of course you have!

The reason why you take things the wrong way isn’t always because you are overly sensitive, it’s because of presuppositions. [Read more…]

1 Quick Tip to Instantly Increase Sales … and a Warning

I have one very simple tip that’s easy to implement and will grow your business exponentially – are you ready for it?

Answer the phone!

So yesterday, I wanted to contact home stagers and furniture refinishers to get three quotes from each.

Now how many calls do you think it took me? [Read more…]

Sales and New Business – Are you hungry?

Every once in a while I turn into a superhero – or a beast.

That’s how it feels anyway.

What do I mean by that?

I get hungry!

Here’s how it happens. I get this feeling in my stomach. It’s like a wildcat stalking its prey. I feel, I know, something is about to happen. I’m about to make something happen. [Read more…]

What Are The Benefits of Marketing

So there I was asking myself if this was real life.

The prospect I had just called and pitched said, “Mike, I don’t advertise in magazines.”

“Who said anything about advertising in magazines?” I said.

To which he replied, “well, you said you do marketing.”

Huh?
[Read more…]

The Psychology of Sales and Marketing

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Marketers are getting advanced. Back in the 60’s and 70’s they simply put out messages and tried to make them clever or funny. That was success at the time. They had no clue about the psychology of sales and marketing.

Not anymore however. Now days, marketers not only know the results their marketing generates, they know the emotional hot buttons they are pushing and they know how you will likely respond to them. [Read more…]