Stealing Marketing Ideas

I’ve taken a lot of flak over a very simple idea:

Stealing.

Not stealing in the traditional sense. No, that’s obviously wrong. What I mean is stealing marketing ideas and processes that have been proven to be profitable.

But every time I suggest it to business owners and coaching clients they take offense and think they are above this, what they perceive to be, nefarious behavior.

Their unwillingness to steal profitable funnels and copywriting templates from successful marketers makes them closed-minded.

John Lennon once said, “amateurs borrow, professionals steal.” He reworked that from T.S.Elliott’s quote: “amateur poets borrow; mature poets steal.” [Read more…]

Lessons Learned Producing Business Videos

Business Video Production

I’ve produced about 30 videos for my company over the years and I’ve decided to focus on making a lot more of them.

The reason is, they are fun to do, and it gives me more channels to connect with prospects. It’s not my main marketing focus, but it gives me the opportunity to be found through my blog content on Google, my video content on YouTube, and I have the content to promote through social channels.

The funny thing about creating videos is: there is a stiff learning curve! [Read more…]

The Problem with Internet Marketing

The problems with internet marketing
I think there is something really important we need to talk about.

Don’t freak out! It’s not the birds and the bees. Well, okay, it’s similar to the birds and the bees, because I’m going to tell you how things work. But instead of sex, we are going to talk about internet marketing.

For some reason, business owners who start online businesses think about and focus on the wrong things – especially when it comes to traffic.

They think, “How can I get on the first page of Google for my keywords?” [Read more…]

How important is my business location?

Business location for Flower Room Retail Shop
Realtors have a saying that probably everyone in the Western hemisphere has heard: “Location, Location, Location!”

Typically, that saying applies only to home ownership because the proximity to schools, shopping, and work is extremely important when one is choosing a place to live.

However, if location is merely important, or nice to have, for homeowners, it’s life and death to some businesses. [Read more…]

NLP for Sales: Presuppositions

Have you ever taken something someone said the wrong way?

Okay, okay, I know that’s an unfair question – of course you have!

The reason why you take things the wrong way isn’t always because you are overly sensitive, it’s because of presuppositions. [Read more…]