Apple’s Commercials – What Are They Saying?

Apple has a new Ad called “Mayday.” It’s actually quite a cute commercial. There are several commercials like this one in their recent campaign.

So what does this new campaign actually sell?

It sells Apple Geniuses as the friendly solution providers to all technological quandaries, and Apple hardware and software products as the de facto standard.

These ads don’t talk about how much better they are than PC’s, in fact, they ignore PC’s and just focus on what they offer. But they also make you feel as if everyone uses Apple products now because they have become – ubiquitous.

… but therein lies a problem [Read more…]

Marketing – the Art of Bragging and Educating

The other day I was watching CNBC and I saw a commercial by a company named Payden & Rygel – an investment firm in Los Angeles, California.

When you think about the demographic they are trying to reach, the commercial is excellent! I’ve only seen it once. I looked around to try and show you the commercial so I could show how well they use emotion and knowledge of their target market to sell themselves. [Read more…]

Ruby Tuesday’s Marketing says: We don’t have chefs cooking our food

Ruby Tuesday Chef Inspired Commercial Review

Ruby Tuesday has a new commercial out called “Chef Inspired.”

Watch the Ruby Tuesday “Chef Inspired” Commercial here

Wait, what?

Did you hear her say “chef Inspired?”

Chef Inspired? Who’s in the kitchen cooking the entrees? [Read more…]

Marketing is Communication – You are Always Communicating

Image from Jezebel Magazine July 2012 - Photos by Christina Wedge

Image from Jezebel Magazine July 2012 – Photos by Christina Wedge

The above image is from Jezebel Magazine. Don’t you love it? This guy should realize that there is such a thing as body language.

It’s apparent that he had other things he wanted to do that day. You can almost hear the fight they had right before the picture. [Read more…]

The Art of Sales – How Kenny at CPK Lenox Boosts the Bottom Line

Kenny - California Pizza Kitchen's Desert Sales Guru

Kenny of California Pizza Kitchen @ Lenox Mall – The Dessert Sales Guru

I am always on the lookout for exceptional employees. The ones who make your experience exceptional in one way or another. I’d like to point out Kenny at California Pizza Kitchen in Lenox Mall.

Kenny is a Guru of selling desserts. He is able to increase the average sales on his tables by employing only two tactics, but doing it masterfully. [Read more…]