About Michael Miller

Michael Miller is the owner of Mindwhirl.com, a sales and marketing coaching and training company in Atlanta, Georgia.

Michael’s mission is helping small business owners understand, and organize their marketing so they can make money and grow.

Mindwhirl helps business owners plan and implement effective, profitable marketing campaigns and sales programs.

If you need more sales, we know how to get leads and grow businesses. Call us today at (404) 858-3105, or email me at mmiller@mindwhirl.com.

How to Market Your B2B Business in 2018

How to market your business in 2018

Are you looking for the latest and greatest marketing info on the planet, so you know how to market your B2B business in 2018? Do you want to grow your business exponentially? Do you want to make a lot more money?

Stick around and I’ll introduce you to the model that will help you accomplish all that and much, much more.

Where Is Marketing Headed?

The trouble with marketing now is it’s all over the place. Even the experts are grappling with questions such as: Is digital marketing separate from regular marketing? Should it be equal to or subordinate to marketing? Or should there not be a CMO anymore, and instead have the function run by a group of “officers,” like experience officers and revenue officers, and customer officers?

In the Harvard Business Review article “There are 4 futures for CMOs (some better than others),” the authors Mark Bonchek and Gene Cornfield detail what’s plaguing marketing: “we’re entering into a new age of digital transformation. …Today’s consumers and business buyers have more choices and higher expectations than ever before. [Read more…]

How to Overcome Your Price Objection

overcome your price objection

Have you ever noticed how things seem to happen together and it kinda seems like synchronicity?

Recently, I decided to listen to reggae music on Spotify while I work. I went from Bob Marley to Jah Sun all in one day. I enjoyed the vibe so much, the next day, I continued listening to Reggae music and expanding my knowledge of the genre.

That’s when, oddly enough, I got an email from a web guy focused on helping Dentists in Jamaica named Rickyle.

He had questions about sales and marketing, so we jumped on Skype for about an hour and talked. One of the questions he asked was on price. My answer essentially recapped Sandler’s thoughts on the price question. But because it’s alien to people, Rickyle still had a question about it and sent me an email. [Read more…]

How Do I Write A Testimonial

Writing a Testimonial
Testimonials are a very important part of marketing and sales. They are used at every phase throughout the buyers journey – in brochures, guides, sales letters, websites, emails and even face-to-face. They are so powerful because testimonials are the evidence you provide prospects which proves you offer a quality product and/or service and your customers are satisfied.

It’s very simple to write a quality testimonial for a company who has given you great value! [Read more…]

The Lure of the Procrustean Solution

Procrustean Solution
Against my own better judgement, I tend to write blog posts that aren’t titled with keywords that people would actually search on.

Sometimes, though, it’s important to share ideas, and pay to promote them … Search Engines and Keywords be damned!

This is such a post. This is an important, substantive topic. Even if it doesn’t give you 5 ways to do X.

Our story begins in ancient Greece … [Read more…]

Marketing: Lead, Follow, or Get Out of the Way

Marathon Runners

Are you ready to take a stand for your business and be the leader you know you can be?

I mentioned in my post “An Honest Look at the Future of Your Business” how most business owners are “doing business” is wrong, weak, and ineffective.

I also mentioned that if they could see what the future holds, they would be more than a little anxious about their ability to keep their business afloat.

It’s a false sense of security to think that everything has already changed and we are settling in for the long haul now. Because, in fact, all the changes that will forever affect the way we do business are just getting started … and Apple pay and Samsung pay are just footnotes to the real change headed our way.
[Read more…]