Atlanta Web Design Done Right!
There are a lot of Atlanta web design companies, designers, developers and interactive agencies who can create a beautiful web site for your company that no one will ever visit. Who are you spending all of your hard-earned money making pretty pictures for? Why are you having a web site created in the first place? Why do they call it designing and re-designing a web site if that's not what the focus is?
You build a web site for two reasons:
- You want to get leads and/or sell something
- You want to educate your consumers (to get leads in order to sell something)
Those are the only reasons! Well, the other Atlanta web design companies think there is a third: Branding. They are wrong!
Branding takes place in the mind of the consumer over time while they interact with a company!
How does a customer interact with your company without being a customer? No, not by advertising or sales reps. Err, well ok, yes by advertising and sales reps but you would have to be in front of the consumers in your market at least once a day. You can't do that unless you are Coca-Cola and you have a literal mountain of cash to throw at your marketplace. If you can't be everywhere all the time, then GIVE UP BRANDING and make a freaking sale!
Branding is what happens as a by product of selling something. It takes an instant and a long time to brand your company. The thing is, you really can't control the instant and you can't wait six months to sell something!
I'm not suggesting that branding is dead. I'm saying that branding is for the Fortune 500 who have Billions of dollars a year to spend on ineffective advertising.
Web design should be about making sales, not pretty pictures
As you can guess, I'm not making friends in the Atlanta web design community. I've also burned my bridges with the advertising agencies and advertising sales reps in Atlanta who try to swindle small business owners into purchasing by not telling the whole truth. Ok, maybe "swindle" is a harsh word. I actually think they are just doing business "as usual." The thing is, most business owners don't ask the important questions. There is an assumption that these Atlanta web design "experts" know what they are doing.
I admit - some of them can design really great looking web sites! They just don't design them to sell anything.
There is a better way!
At Mindwhirl, we have the solution. It's called marketing! Apparently no one else has heard of it. It's how you get your company's name out to the marketplace and make sales.
You see, there is a difference between TACTICS and TACTIC.
Marketing is about tactics! The term tactics suggests a game plan that has been strategized prior to the development of a web site.
What happens, however, is business owners get sucked into a tactic called a web site. Web design companies then try to make that tactic (web site) do something now that it's been built. The trouble is, the pre-planning cannot be done post launch. They have the cart before the horse.
We have the knowledge and experience to make your web design project a success
We don't just focus on web design. We are marketing experts. We focus on marketing. But not marketing in name only. We focus on bringing customers to your business with cash in hand ready to buy! We guarantee that we will increase your annual revenue by 25%!
You see any other Atlanta web design companies guaranteeing anything? If I was to read between the lines, I'd say they guarantee they will spend all the money you give them.
On the right, you will see several sections which lead to content that is not only educational, it's a breath of fresh air! You see, the Internet is still relatively new and other Atlanta web design companies think that branding and Search engine optimization is the path to riches. When I think about it, it still makes me chuckle. There is an upside to search engine optimization, but there is a cost as well. You need to know that the money you are putting out is going to be returned to you.
What good is doubling the traffic to your web site when no one is buying and it cost you $50,000 to do it? Are you going to be happy about the traffic? I didn't think so.
So peruse this site. There is a lot of information for you to absorb. When you are ready to make your business, not just your web site, a success - call us. We can sell ice to eskimoes, so selling your products will be a piece of cake. ((that's why we want you to read this website before you call us, we don't want you thinking we hypnotized you into buying from us before you made your decision))
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