Articles
Marketing: Are You Doing It Wrong?
Mindwhirl has its roots in the web and the experience we gained from working on client projects in the virtual world forced us to realize that when it comes to marketing, most small to medium-sized enterprises (SME) are doing it wrong.read full article
Is A Strategic Marketing Plan Really Important?
I have been responsible for many businesses online marketing campaigns over the last 10 years and after 2 years I started to notice that some companies were doing very well online and some companies were not.read full article
A Strong Brand Is A Big Advantage
In addition to separating your company from your competition, a strong brand also creates, what is known as, “brand equity.” Brand equity is the amount of money that customers are willing to pay just because it’s your brand.read full article
You Can't Wait 6 Months To Sell Something
Some of the business owners we talk to don’t have a sales process. In fact, 70% of all small businesses do not have a defined sales process.read full article
Biggest Mistake Most Business Owners Make
Business owners, when wanting to make more sales and more money, always decide that they need to call the Yellow Pages sales rep, or the Radio sales rep, or a web designer. They assume that they just need to advertise and the world will beat a path to their door. The problem is, the sales reps and the web designers know nothing of marketing. They have their ideas of what you need and it is the same thing they are giving everybody else. The trouble is, it’s a waste of money.read full article
